Geniee Launches New AI Category Suggest Feature for Enhanced Site Search Experience

Geniee Introduces Revolutionary 'AI Category Suggest' Feature

In a notable move to enhance user experience on e-commerce platforms, Geniee, a leading marketing technology company based in Tokyo, has launched an innovative site search feature named 'AI Category Suggest'. This functionality is designed to improve the efficiency of product searches, thereby significantly enhancing customer experience (CX).

Background and Objectives

With the exponential growth of e-commerce, the ability of users to quickly locate their desired products has become increasingly crucial. Especially for websites that offer a wide range of categories, optimizing the pathway to the desired products is essential for both customer satisfaction and increased conversion rates.

In response to this growing need, Geniee has developed the 'AI Category Suggest' feature for its search tool, GENIEE SEARCH. This feature accurately understands user search intentions and facilitates more effective product discovery right from the initial stages of the search process.

Feature Overview

The 'AI Category Suggest' feature expands on the ability to suggest keyword options during searches by incorporating category information. Users can now benefit from the following main functionalities:

1. Display of Category Information
When users enter search keywords, related category information for potential products is displayed simultaneously. This allows users to know which category their desired products belong to from the very beginning of their search.

2. Category Filtering Search
After selecting a category, users can enter specific keywords, resulting in suggestions limited to that chosen category. This is particularly beneficial in e-commerce sites with extensive inventories, as it streamlines the process of finding specific products.

Distinctive Features

- Ease of Implementation

The 'AI Category Suggest' feature can be easily integrated via an API or by simply inserting a JavaScript tag. This lowers the technical barriers, making it accessible for e-commerce sites of all sizes.

- Integration with AI Dictionary

By linking with Geniee's AI dictionary, which will be released on January 16, 2025, businesses can generate keyword suggestions tailored to specific industries and products, further enriching search accuracy and relevance.

Advantages of Implementation

Adopting the 'AI Category Suggest' feature offers several primary benefits:

- Enhanced User Experience

With a more efficient search process, users can quickly locate the products they are looking for, ultimately leading to a boost in customer satisfaction.

- Improved Conversion Rates

Accurately directing users to their desired products is expected to enhance conversion rates related to purchases and inquiries, particularly on extensive e-commerce sites.

- Reduction of Search Abandonment Rates

By providing appropriate category information and suggestions, the feature can decrease instances where users abandon searches due to frustration with not finding their desired products.

- Lower Implementation and Maintenance Costs

The ability to integrate the feature through a JavaScript tag helps reduce initial costs. Additionally, the integration with the AI dictionary minimizes ongoing maintenance costs for keyword suggestions.

Geniee remains committed to utilizing technology to address the challenges faced by site operators and users, aiming to create an environment where everyone can succeed in marketing.

About GENIEE SEARCH

'GENIEE SEARCH' is an advanced search tool designed for e-commerce and corporate websites. By organizing scattered information across websites, it supports revenue growth and improves customer experiences. The keywords searched are aggregated and analyzed within the system to enhance search results, allowing better understanding of user needs, which in turn informs content improvement and product development.

For more information, visit: GENIEE SEARCH

Contacts for Product Inquiries

Geniee Co., Ltd.
CX Division, SEARCH Business Department
Contact: Morimoto
TEL: 03-5909-8174
MAIL: cx_mkt@geniee.co.jp

Press Inquiries

Geniee Co., Ltd.
Public Relations
TEL: 03-5909-8177
MAIL: pr@geniee.co.jp

About Geniee

Geniee aims to create a world where everyone can succeed in marketing, driven by our purpose to contribute to society by being a globally impactful technology company originating from Japan. Founded in April 2010 and headquartered in Shinjuku, Tokyo, we offer solutions that tackle various challenges related to revenue expansion and productivity improvement. For more information, visit: Geniee Official Site