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Unlocking E-Commerce Success in Tokyo for Small Businesses

As the world continues to pivot towards online shopping, small businesses in Tokyo are presented with a significant opportunity to thrive in the e-commerce landscape. The upcoming "E-Commerce Learning Hub" seminar, organized by the Tokyo metropolitan government, stands as a beacon for local small-scale entrepreneurs looking to initiate or rejuvenate their online sales strategies. On September 30, 2025, this event will take place at the Akiba Plaza in Akihabara, offering invaluable guidance for those keen to explore e-commerce avenues.

Why Attend the E-Commerce Learning Hub?

The "E-Commerce Learning Hub" is not just a seminar; it’s a comprehensive program aimed at equipping small business owners with vital knowledge necessary for succeeding in the dynamic world of online retail. Particularly tailored for Tokyo's small and medium enterprises (SMEs), this free seminar will delve into essential topics including fundamental e-commerce concepts, product planning, public relations strategies, and successful case studies from the industry.

This year marks the third series of four themed sessions, and participants are welcome to join regardless of previous attendance. Attendees can expect detailed discussions on the latest market strategies, supported by experts who bring years of experience in the field.

Seminar Highlights

The event will consist of two main parts:
1. Leveraging Subsidies for Your E-Commerce Venture (10:00 - 11:00)
The first session will cover various types of subsidies and grants that can assist entrepreneurs in launching or managing their online sales ventures effectively. Led by Akiko Hirano, a certified management consultant and board member of Cheer Up Co., attendees will gain insights into how to navigate the application processes and maximize financial support available for their e-commerce initiatives.

2. Boosting Sales through Television Marketing (11:10 - 12:10)
The second segment will explore the impact of television shopping on sales growth. Hidetaka Hori, director at Prado Co., will share his nearly three-decade experience in television commerce, unveiling strategies for effectively utilizing media to enhance product reach and consumer engagement.

Both sessions are designed to not only inform but also inspire. With real-world examples and interactive discussions, participants will leave equipped with practical tools to implement in their businesses.

Exclusive One-on-One Consultation

In addition to the seminar, attendees will have the chance to partake in a free "E-Commerce Q&A Consultation" on the same day. This unique offering will allow business owners to engage directly with seasoned consultants specializing in various aspects of online retail. Whether the concern is boosting sales, enhancing brand awareness without heavy advertising costs, or simply understanding what steps to take next in their e-commerce journey, participants can receive tailored advice relevant to their specific challenges. Each consultation will be approximately 40 minutes and is available on a first-come, first-served basis for seminar attendees.

Important Details for Participants

• - Event Date: September 30, 2025
• - Location: Fujisoft Akihabara Plaza, 5th Floor Reception Hall, Chiyoda-ku, Tokyo
• - Registration Deadline: September 19, 2025
• - Capacity: 40 for the seminar and 8 for individual consultations
• - Cost: Free of charge

This event is organized by the Japan Direct Marketing Association (JADMA), a prominent organization representing the direct marketing industry in Japan since 1983. Their continued efforts aim to support businesses and consumers alike within the e-commerce sector, making this seminar a prime opportunity for local entrepreneurs.

With an array of knowledge to gain, don’t miss your chance to broaden your understanding of e-commerce and enhance your business prospects. Register today through the official website link provided!

For further information about past seminars or the latest updates, please visit the JADMA official website, where you can find a wealth of resources and insights tailored to enhancing your e-commerce endeavors.

Join this enlightening seminar and take a proactive step toward digital success in Tokyo’s thriving marketplace!