#Japan #Tokyo #Oral Care #Lion Corporation #Chibi Maruko-chan

Lion Corporation and Chibi Maruko-chan Collaboration: “It’s Time to Change Your Toothbrush!” Campaign

Lion Corporation, headquartered in Taito, Tokyo, is launching an exciting new campaign in collaboration with the beloved character Chibi Maruko-chan on February 1, 2026. This initiative, titled “It’s Time to Change Your Toothbrush!” highlights the importance of oral care using a fun and engaging approach featuring popular characters from the show.

Campaign Highlights

The campaign will prominently feature a new video showcasing Maruko and Hanawa-kun encouraging viewers to swap out their old toothbrushes for newer ones, which improves cleaning efficacy. This video will be shared across various platforms, including X (formerly Twitter) and YouTube. Additionally, fans can participate in a follow-and-repost campaign on X to win exclusive merchandise inspired by the cartoon!

Limited-Time Digital Points Promotion

In addition to the creative social media campaign, Lion Corporation is also running a purchase-based campaign. By buying eligible products, shoppers can have a chance to win digital points valued at up to 10,000 yen. For purchases over 300 yen (tax included), customers can enter to win 3,000 yen worth of digital points, and for purchases above 800 yen, they could win 10,000 yen worth. A total of 1,150 winners will be randomly selected!

Collaborating Features on Lidea

For added excitement, Lion introduces unique content on Lidea, a lifestyle media platform managed by the company. Here, consumers can find article features related to Chibi Maruko-chan, including exclusive insights and an “Oral Items Navigator” that helps users discover suitable oral care products based on their personality types. Explore original articles featuring Maruko-chan and the oral care products tailored just for fans!

For further details, visit the official campaign site: Lion × Chibi Maruko-chan Campaign

Interactive Content and Classroom Learning

The campaign will include an engaging dialogue between the Sakurai family and Lion researchers, showcasing what happens to toothbrush effectiveness after a month of use. This fun narrative aims to educate viewers about the importance of changing toothbrushes regularly to maintain effective oral hygiene.

Oral Items Navigator

Fans can look forward to exploring the new “Oral Items Navigator,” which professes to provide personalized recommendations based on individual preferences, making it easier for everyone to discover the best oral care products suited for them.

Conclusion

This collaboration between Lion Corporation and Chibi Maruko-chan is a brilliant way to educate and engage consumers about oral hygiene while providing ample opportunities to win exciting prizes. Mark your calendars for February 1, 2026, and don’t miss out on all the fun and benefits this campaign has in store!

For more information on the campaign or to submit queries, you can reach out via email at [email protected] or call 0120-900-279 from 10 AM to 5 PM on weekdays (excluding weekends and holidays).

© Sakura Production / Nippon Animation