#Japan #Tokyo #Netflix #DSP #AJA

AJA Announces Partnership with Netflix for DSP Connection

In an exciting development for the advertising industry, AJA, a subsidiary of CyberAgent, has officially announced its partnership with Netflix for a direct connection to the Demand-Side Platform (DSP). This collaboration will begin in October 2025, marking a significant step towards enhancing programmatic advertising efforts in the digital space.

AJA, headquartered in Shibuya, Tokyo, is recognized for its commitment to high-quality advertising solutions. By becoming a direct trading channel for Netflix's video advertising inventory, AJA demonstrates its readiness to meet the rigorous technical standards and quality requirements set by the global streaming giant. This official connection allows advertisers using AJA's DSP to place bids and deliver ads directly within Netflix's platform, expanding their reach to over 300 million households across 190 countries.

Netflix, renowned as one of the largest subscription-based video streaming services worldwide, offers an attractive advertising platform for brand advertisers. The ability to access premium ad inventories through AJA means advertisers can expect enhanced advertising effectiveness and brand lift, while media outlets benefit from high-value and stable advertising revenue opportunities.

As AJA progresses, it plans to further strengthen its collaborations with premium media outlets, including Netflix. The company aims to enhance its advertising distribution infrastructure not just for Connected TV (CTV), but also for mobile platforms. This multi-faceted approach is pivotal for the evolving landscape of digital advertising, where brands seek innovative ways to connect with audiences.

In addition to expanding its partnerships, AJA is committed to improving the transaction environment for both advertisers and media companies. Leveraging advanced AI technologies, AJA will focus on revenue optimization, enhancing brand safety features, and providing transparent measurement of advertising effectiveness. This dedication to product evolution is a testament to AJA's vision of creating a more efficient advertising ecosystem.

AJA's official connection with Netflix reflects a growing trend in the advertising landscape where strategic partnerships are instrumental in driving innovation. Advertisers can expect more sophisticated tools to navigate the complexities of programmatic advertising, making it easier to launch and manage campaigns across diverse platforms. This partnership not only opens doors for AJA and its clients but also reinforces Netflix's position as a premier advertising platform in the industry.

In conclusion, the partnership between AJA and Netflix heralds an exciting future for the advertising industry, providing a robust platform for advertisers to connect with audiences effectively. As they prepare for the October 2025 launch, stakeholders are eagerly anticipating the enhanced opportunities that this collaboration will bring, and the potential it has to reshape the way brands engage with consumers in the digital age.