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Mazda's January 2026 Sales Report

Mazda North American Operations (MNAO) recently shared its sales figures for January 2026, revealing a noteworthy milestone despite a decline from previous years. The company reported total sales of 28,958 vehicles, marking the third best sales month in its history. However, this figure represents a 14% decrease compared to January 2025. Analyzing further, the sales per day dropped by 17.3%, attributed to one extra selling day in January 2026 compared to the same month last year.

Despite the overall decline in sales, the performance of the CX-50 model was particularly impressive. This vehicle, which is assembled in the United States, sold 10,415 units, contributing significantly to the overall total and setting a record for Mazda's January sales for this specific model. This surge highlights the demand for the CX-50, underscoring Mazda's capability to adapt and meet consumer preferences effectively.

In contrast, certified pre-owned (CPO) vehicle sales saw a positive trend, with 6,109 units sold, reflecting a 15.6% increase compared to January 2025. This growth signals a robust market for certified pre-owned vehicles, showcasing that consumers are seeking reliable and affordable options in the current economic climate.

Looking at the individual performances of various Mazda models, the numbers indicate a mixed bag. While the Mazda3 saw a dip in sales, with a total of 2,473 units sold, down from 2,983 last year, the CX-5 continues to hold its ground with 9,873 units sold, although this is a decline of 8% from the previous year.

In terms of market presence, Mazda Canada, Inc. recorded sales of 4,974 units, representing an increase of 4.9%, while Mazda Motor de México achieved 8,704 vehicle sales, up by 11% compared to January 2025. These figures illustrate Mazda's strong foothold in the North American markets, reinforcing its status as a competitive player.

About Mazda North American Operations

Founded in Hiroshima, Japan, Mazda is renowned for its commitment to craftsmanship and innovation, with a mission to enhance the 'life in motion' of its customers. By prioritizing the human experience in automotive design, Mazda aims to create inspiring moments through its vehicles. Headquartered in Irvine, California, MNAO oversees the sales, marketing, parts, and service support for Mazda across the United States, Canada, Mexico, and Colombia, working with approximately 795 dealerships.

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