New Collaboration Lunch Boxes Featuring San'in's Flavors by SOUP and 7-Eleven

7-Eleven Japan, a prominent convenience store chain, has teamed up with TSK San'in Central Television, known for its popular show 'SOUP,' to create two exclusive lunch boxes that celebrate the culinary delights of the San'in region. Launching on September 27, 2025, these special items will be available at select 7-Eleven stores in Tottori, Shimane, Hiroshima, and Yamaguchi prefectures.

Delicious Offerings:

The collaboration includes two mouth-watering lunch options:
1. Matsue Katsu Rice (松江カツライス)
- Price: 698 yen (tax included 753.84 yen)
- Availability: From September 27 onward in Tottori, Shimane, Hiroshima, and Yamaguchi areas.
- This dish reinterprets the beloved Western-style Katsu Rice from Matsue, featuring a juicy cutlet topped with a rich, original demi-glace sauce. Enjoy this generous serving along with rice for a delightful local gourmet experience.

2. Crab Sauce Egg Fried Rice (蟹あんかけ玉子炒飯)
- Price: 698 yen (tax included 753.84 yen)
- Availability: From September 27 onward in Tottori, Shimane, Hiroshima, and Yamaguchi areas.
- Featuring fluffy fried rice combined with a luxurious crab sauce made from domestically sourced red snow crab, this dish offers an exquisite blend of flavors. The sweetness of the crab and the creaminess of the eggs harmonize into a refined taste that evolves with each bite.

To commemorate the launch, a special behind-the-scenes feature will be aired on 'SOUP' for three weeks, showcasing the development and production process of these new products. This collaboration aims to enhance appreciation for San'in's food culture, inviting everyone to rediscover the region's charm through a unique culinary experience.

Additional Local Delights Launching Concurrently:

Four more products spotlighting San'in's delectable cuisine will also launch on September 26, just in time for the rollout of the collaboration lunch boxes:
1. Deep-Fried Rice Ball with Shimane Wagyu
- Price: 270 yen (tax included 291.60 yen)
- Location: Available in Tottori, Shimane, Hiroshima, Yamaguchi, and Okayama prefectures.
- This luxurious onigiri features Shimane Wagyu grilled over charcoal, seasoned simply with salt and wasabi to highlight the beef's natural flavors.

2. Daisen Chicken with Sesame
- Price: 298 yen (tax included 321.84 yen)
- Location: Available in Tottori, Shimane, Hiroshima, Yamaguchi, and Okayama prefectures.
- Made with Daisen Chicken, this fried chicken is flavored with a rich sesame taste, ideal for a snack or a side dish, and is delicious even when served cold.

3. Chilled Izumo Zenzai
- Price: 340 yen (tax included 367.20 yen)
- Location: Available in Tottori, Shimane, Hiroshima, Yamaguchi, and Okayama prefectures.
- Enjoy a refreshing twist on the traditional zenzai with this chilled version, perfect as a light dessert even in warm weather.

4. Milk Pudding Cake using Shirabara Milk
- Price: 350 yen (tax included 378 yen)
- Location: Available in Tottori, Shimane, Hiroshima, Yamaguchi, and Okayama prefectures.
- A delightful cake that marries the smooth texture of milk pudding with a light cake base, using the well-loved Shirabara Milk brand from the San'in area.

About SOUP:

The BOARS ‘SOUP’ is a popular local information program that showcases a wide array of regional food, culture, and trending spots, greatly esteemed by local viewers.

- Airing Time: Every Saturday from 6 PM to 6:30 PM
- Hosts: Hiroyuki Baba (Robert) and Chika Yamane, with assistants Shoya Hirakawa and Haruka Murakami.
- Program URL: SOUP Official Page

Manager's Comment:

The San'in region boasts a wealth of unique ingredients and local gourmet offerings that are often overlooked. We're thrilled to provide customers with the chance to experience these cherished flavors through this collaboration. Don't miss the opportunity to savor San'in's delicious culinary scene!

Note: Prices may vary by store. Prices include the reduced tax rate of 8%. Items may become unavailable due to limited quantities or other circumstances. Some stores may not carry all items or may have variations in names and specifications. Please check the product area information on the official website.
For the latest details, please visit the official webpage.