AITO Announces European Market Entry with Luxury EVs in 2027

AITO's Ambitious Move to Europe: A Game Changer

AITO, the pioneering brand under the SERES Group, made waves at the 2026 Paris Motor Show by not only unveiling its stunning electric vehicles—AITO 9, AITO 8, AITO 7, and AITO 6—but also announcing an eagerly anticipated entry into the European market set for the autumn of 2027. The theme of this year's presentation was "Intelligence Redefines Luxury," underscoring how AITO aims to blend cutting-edge technology with premium automotive experiences, a hallmark of their branding philosophy.

Laying the Groundwork for a European Debut

As AITO prepares for its European launch, stringent efforts are underway to ensure compliance with local regulations and industry standards. Central to their strategy is the attainment of Whole Vehicle Type Approval (WVTA) within the EU, complemented by goals to achieve a five-star Euro NCAP safety rating by 2026. For AITO, safety transcends mere regulatory necessity; it's positioned as the ultimate luxury. By establishing rigorous safety protocols and adhering to elevated standards, AITO aims to instill confidence among its future European clientele, ensuring peace of mind on every journey.

Additionally, AITO is committed to extensive localization initiatives that cater to European driving habits and road conditions. The brand is working alongside local partners to adapt its smart driver-assist systems, including parking assistance, to ensure compatibility with distinct local driving scenarios. AITO is also in the process of establishing a comprehensive service network in Europe that encompasses intelligent diagnostics, mobility services, local parts delivery, and dedicated customer support teams. Together, these measures are intended to offer a reliable, efficient, and seamless experience to European consumers.

Strong Technological Foundations

AITO's path to global expansion is bolstered by a robust technological framework, primarily built on the SERES MF platform. This advanced platform integrates key functionalities related to powertrains, chassis, intelligent central nodes, cabin system integration, and ADAS smart services. The SERES Super Factory, fueled by "Industrial Brain" technology, enhances the SERES MF platform by connecting ecosystem partners across the entire value chain, facilitating smooth data exchange and collaboration throughout informational, logistical, and technological flows. Such capabilities enhance product refinement, maintain consistent quality, and elevate the customer experience as AITO ventures into new markets.

The brand's reputation in the domestic market is already formidable, with AITO establishing itself as a beacon of safety and quality, securing the trust of over 1.2 million drivers. With vehicles racking up an impressive 40 billion kilometers—of which over 10.6 billion kilometers were under intelligent driver assistance—AITO has proven its prowess in the luxury electric vehicle space. Furthermore, AITO has been recognized by Brand Finance's 2026 Automotive 100 ranking as the world leader among Chinese luxury automotive brands by brand value, landing it among the top ten luxury automotive brands globally.

Redefining Luxury

AITO's philosophy, "Intelligence Redefines Luxury," brings a fresh perspective to the automotive industry, aiming to marry traditional opulence with modern technological advancements. Clifford Kang, a board member at SERES Group, elaborated on this vision: “For AITO, new luxury is a fusion of traditional and technological luxuries. Our vehicles and services combine exceptional performance, cultivated comfort, and craftsmanship with cutting-edge intelligence to create an unparalleled experience. Our mission is to ensure that technology serves humanity.” As the brand embarks on its international journey, it looks forward to sharing this ethos with customers worldwide.

About AITO

Founded in December 2021, AITO is a premier brand of intelligent electric vehicles under the SERES umbrella. The name AITO stands for "Adding Intelligence to Auto" and embodies the essence of redefining luxury through intelligence. Merging traditional luxury with technological sophistication, AITO aspires to deliver a "new luxury" experience in the energy vehicle sector. Notably, AITO emerged as the top-selling luxury automotive brand in China in 2025, achieving a staggering milestone of over one million cumulative deliveries in just 46 months—a record for Chinese luxury vehicle brands powered by new energy systems.

As AITO prepares for its European launch, the automotive industry eagerly anticipates how the brand's innovative approach will reshape the luxury electric vehicle market across the continent.