AITO Announces Entry into the European Market in 2027 During Paris Motor Show

AITO's Ambitious European Debut

At the 2026 Paris Motor Show, AITO, the luxury intelligent electric vehicle brand owned by SERES Group, made headlines by announcing its entry into the European market set for 2027. Showcasing models like the AITO 9, AITO 8, AITO 7, and AITO 6 under the theme "Intelligent Technologies Redefine Luxury,” AITO highlighted its commitment to integrating advanced technology with luxury automotive experiences.

Commitment to Regulatory Compliance

As part of its preparations for the European market, AITO is prioritizing regulatory compliance and adapting its offerings to meet local conditions. The brand’s developmental focus includes obtaining EU Whole Vehicle Type Approval (WVTA) to ensure that its vehicles meet stringent safety standards. AITO aims to achieve five stars in the Euro NCAP tests in line with 2026 standards, underscoring its belief that safety is the highest form of luxury.

Every aspect of AITO's development aims to align with European regulations, ensuring not just compliance but setting higher standards for safety and quality. AITO emphasizes that customer confidence and safety are paramount in every journey.

Tailoring Products for Local Markets

Additionally, AITO is thoroughly adjusting its solutions to cater to European road conditions, driver preferences, and local lifestyles. Collaborations with local partners are underway to tailor intelligent driver assistance systems and parking solutions to the nuances of European driving environments. The brand is also building a local service network that includes smart diagnostics, mobility services, local spare parts deliveries, and dedicated customer support teams.

Pioneering Global Development

The global expansion of AITO is built on a foundation of advanced technology and intelligent manufacturing. Central to AITO’s vehicles is the SERES MF platform, which integrates key solutions in powertrains, chassis, central intelligent control systems, cabin system interaction, Advanced Driver-Assistance Systems (ADAS), and smart services. AITO’s commitment to quality and customer experience is further enhanced by its "Super Factory," known as SERES, which functions as an industrial hub for data exchange and collaboration throughout the ecosystem and value chain.

These advancements not only ensure continuous improvement of products and services but also help maintain consistent quality as AITO enters new markets.

Building a Strong Reputation

AITO has established a solid reputation domestically in China for safety, quality, and customer satisfaction, gaining the trust of over 1.2 million drivers. With a total of 40 billion kilometers driven by AITO vehicles, including over 10.6 billion kilometers supported by intelligent driver-assistance systems, their commitment to excellence is evident. In the 2026 Brand Finance Automobiles 100 rankings, AITO ranked first among Chinese luxury automotive brands in brand value and was the only Chinese brand to make it into the top ten global luxury automobile brands.

A New Definition of Luxury

Reflecting on AITO’s vision, Clifford Kang, Board Member and Vice President of SERES Group, stated, "For AITO, new luxury arises from the fusion of traditional luxury with the luxury that technology offers." By combining exceptional performance, high comfort, and craftsmanship with state-of-the-art intelligent technologies, AITO aspires to create a new level of luxury experience. The brand’s philosophy aims to leverage technology for the benefit of people, making luxury accessible to customers worldwide as they expand globally.

Conclusion

Founded in December 2021, AITO has already gained recognition as a leading brand in the luxury electric vehicle sector, epitomizing its motto of "Adding Intelligence to Auto." This commitment to merging traditional and technological luxury has positioned AITO as the best-selling Chinese luxury car brand in 2025, achieving over a million vehicle deliveries within just 46 months, setting records for the pace of deliveries among Chinese brands of new energy vehicles (NEVs). As AITO prepares for its European journey, the brand stands poised to redefine luxury vehicles in the international market.