AITO Plans Grand European Market Entry by 2027 at Paris Motor Show

AITO's Bold March into the European Market

At the 2026 Paris Motor Show, AITO, the luxury intelligent electric vehicle brand under the SERES Group, made headlines by unveiling its latest models: the AITO 9, AITO 8, AITO 7, and AITO 6. With the tagline "Intelligence Redefines Luxury," AITO demonstrated how its brand philosophy flows into its innovative products and distinguishes the driving experience it aims to provide.

The company has officially set its sights on launching in the European market in the fall of 2027. This move marks a significant step in AITO's quest for global expansion, showcasing its resolve to establish a foothold in one of the world’s most competitive automotive markets.

Commitment to Safety and Compliance

As part of its preparatory phase for entering Europe, AITO is rigorously laying the groundwork to ensure seamless integration into the local regulatory environment. Central to these preparations is adherence to the Whole Vehicle Type Approval (WVTA) required by the EU. AITO aims to secure a five-star Euro NCAP rating under the 2026 standards, embedding safety into every stage of its development process. The brand holds a firm belief that safety equates to luxury, striving to provide customers with peace of mind on every journey.

Beyond regulations, AITO is comprehensively adapting to European driving conditions, preferences, and lifestyles. The brand is collaborating with local partners to tailor its intelligent driving and parking assistance systems to area-specific road conditions and driving scenarios, as well as establishing a robust local service network that encompasses intelligent diagnostics, mobility services, local sourcing of spare parts, and dedicated customer support.

These initiatives are designed to deliver a reliable, efficient, and seamless ownership experience for European customers, further solidifying AITO’s reputation as a premium player in the automotive landscape.

Leveraging Advanced Technology

AITO’s global growth is anchored in an integrated foundation of technological and intelligent manufacturing. The core technological platform of AITO vehicles is the SERES MF platform, which integrates key capabilities across propulsion systems, chassis, intelligent central unit, cabin integration, Advanced Driver Assistance Systems (ADAS), and intelligent services.

Complementing this is the SERES Super Factory, driven by what they term the "Industrial Brain,” which connects various partners in the entire value chain. This setup ensures smooth data connectivity, enhancing collaborations in information flow, logistics, and technology. Such capabilities not only optimize product offerings but also guarantee consistent quality and enriched customer experiences as AITO expands into new markets.

Achievements and Recognition

AITO’s strong reputation in its home market reinforces its quest for global expansion. Having gained the trust of over 1.2 million drivers, AITO vehicles have collectively accumulated 40 billion kilometers on the road. Notably, over 10.6 billion of these kilometers were driven with intelligent assistance systems. Recognition extends to the international arena, where AITO has been ranked as the world’s top luxury car brand from China by Brand Finance's Automobiles 100 2026, securing a place among the top ten luxury car brands worldwide.

This global acknowledgment speaks to AITO’s commitment to customer satisfaction and quality, laying a solid foundation for its entry into international markets.

Redefining Luxury

AITO operates under the philosophy that "intelligence redefines luxury.” The brand is focused on extending its automotive experiences characterized by intelligent user-centric design to markets across the globe. According to Clifford Kang, Board Member and Vice President of SERES Group, “The new luxury is where traditional luxury intersects with technological luxury. We blend exceptional performance and refined comfort with cutting-edge intelligence to create a superior luxury experience.”

As AITO prepares to launch in Europe, it remains steadfast in its goal of integrating technology in ways that empower and elevate the user experience.

About AITO

Founded in December 2021, AITO is a luxury intelligent electric vehicle brand under the SERES Group, symbolizing “Adding Intelligence to Auto.” It embodies the concept that intelligence redefines luxury, combining traditional luxury with technological prowess. AITO has become the best-selling luxury car brand in China by 2025, achieving more than a million vehicle deliveries in just 46 months—setting a record for delivery speed among luxury electric vehicle brands.

With its exceptional smart features and refined luxurious quality, AITO is ready to demonstrate its automotive innovation in the European market, promising to turn heads and drive the future of luxury electric mobility.