#Japan #Tokyo #FamilyMart #Convenience Wear #Hiroshi Ochiai

FamilyMart's Exciting 2026 New Year's Lucky Bag

As the New Year approaches, FamilyMart is set to bring festive cheer with the launch of a limited-edition lucky bag, the 'Lucky Bag 2026', available from January 1st, 2026. Priced at 1,146 yen (including tax: 1,260 yen), this special bag will be sold in approximately 13,500 FamilyMart stores nationwide, promising a delightful start to the year for customers.

What's Inside the Lucky Bag?

The 2026 lucky bag from FamilyMart's original apparel brand, Convenience Wear, features a glamorous twist with its first-ever line of glittery socks. The brand was established in collaboration with renowned fashion designer Hiroshi Ochiai, who is known for his motto of combining good materials, advanced techniques, and excellent design. Since its launch in 2021, Convenience Wear has gained popularity for its accessibility and solid quality.

This year's lucky bag contains:

• - A hand towel featuring a charming Fuji Mountain design, symbolizing good fortune for the New Year.
• - A pair of glittery line socks (available in Convenience White with glitter) that will add a sparkle to any outfit.
• - Discount vouchers worth 429 yen that can be used for various socks, enhancing the bag’s value.

Not only is the lucky bag affordable, but its packaging is also thoughtfully designed, featuring the zodiac sign for 2026, the Year of the Horse, and can be reused as a slider bag.

Year in Review for Convenience Wear

The past year marked significant milestones for Convenience Wear. In 2025, the brand expanded its range to include groundbreaking items such as brassieres and sunglasses for the first time. March witnessed a successful standalone exhibition, while September welcomed the opening of a first satellite shop at Blue Front Shibaura. The brand's cumulative sales exceeded 30 million pairs of socks and 10 million hand towels, showcasing its ascending popularity in the apparel market.

FamilyMart expresses gratitude to its customers for their continued support by offering the 2026 lucky bag, which comes exclusively at a special price in homage to the success of last year’s launch.

About Hiroshi Ochiai

Hiroshi Ochiai, born in Tokyo in 1977 and a graduate of the Bunka Fashion College, founded FACETASM in 2007. His accolades include winning the Newcomer Award at the Mainichi Fashion Awards in 2013, followed by the Grand Prize in 2016. He is also recognized for designing outfits for the Closing Ceremony of the Rio 2016 Olympics and showcases his collections at Paris Men's Fashion Week. Ochiai has collaborated with international brands such as NIKE, Coca-Cola, and LEVI'S, boosting his reputation both domestically and internationally.

At FamilyMart, we are committed to providing a convenient, family-like connection with each customer, aiming to be an indispensable part of the communities we serve. The Lucky Bag 2026 is not only a token of appreciation but also a way to start the New Year with style and joy.