24 Hour Fitness Launches 'Your Move' Campaign
As we step into the new year, the excitement for fresh beginnings often brings a surge of motivation towards personal goals, especially in health and fitness. To capitalize on this pivotal time,
24 Hour Fitness has announced its latest initiative, the
'Your Move' campaign, designed to encourage its members to elevate their wellness journey.
A Campaign Rooted in Empowerment
Kicking off in December 2024, the 'Your Move' campaign is timely, embracing the essence of New Year's resolutions. This vibrant initiative is aimed at inspiring individuals to put their health first and make strides toward their goals. According to Miia Suortti, VP of Marketing at 24 Hour Fitness, the campaign embodies the belief in movement’s transformative power. “We have everything you need, and we can't wait for you to take that first step,” she remarked, underscoring the brand’s commitment to supporting their community.
Unique Offerings and Flexible Options
The campaign emphasizes not only motivation but also practical resources. Members can look forward to:
- - State-of-the-art Amenities: Equipped with cutting-edge facilities and a complimentary 50-minute Custom Coaching Session for all new members.
- - Group Fitness Classes: A diverse lineup, ranging from serene yoga sessions to adrenaline-fueled HIIT classes, allowing members to find their preferred workout style.
- - Customizable Personal Training Packages: Plans that can adapt to individual schedules and fitness aspirations.
- - Buddy Options: Encouraging members to bring friends or family along, fostering motivation and memorable workout experiences.
Additionally, 24 Hour Fitness campuses boast a wide array of features including cardio and strength training equipment, pools, saunas, and recovery areas. This comprehensive approach blends the advantages of a traditional gym with the personalized experience found in boutique fitness studios.
Lasting Change Fueled by Community
Ryan Lindholm, CEO of InGoodTaste, highlights the campaign's goal to harness the spirit of renewal that a new year brings. “Everyone deserves a healthier life; we want to make sure people have the inspiration and support to make it a reality.”
Throughout January, the campaign will roll out exclusive membership offers and free fitness consultations to encourage participation and longevity in fitness commitments. The message is clear:
Your healthiest year is just a decision away; take the leap!
For those eager to begin this journey, visiting a nearby
24 Hour Fitness location or checking out their website will unveil all the available options and get you started.
About 24 Hour Fitness
Established over four decades ago,
24 Hour Fitness is dedicated to fostering a healthier and happier world through comprehensive fitness solutions. With more than 265 clubs across 11 states, their clubs provide inviting spaces filled with high-quality strength and cardio equipment, alongside a wide range of classes and programs. The goal is to cater to every fitness level and aspiration, ensuring that every member finds their path to fitness fulfillment. For further details on programs and membership options, visit
www.24hourfitness.com.