#Japan #AI Sales #Shibuya #Immedio #Inside Sales

AI Utilization in Inside Sales: Insights from the 2026 Report

Immedio, headquartered in Shibuya, Tokyo, has released the “Immedio Inside Sales White Paper 2026,” which summarizes findings from a recent survey conducted among 245 inside sales professionals across Japan. The focus of this report is on the current state of AI utilization in sales and marketing, particularly how it is integrated into practices for enhancing website traffic and conversion rates (CVR).

Survey Overview

The survey, conducted from December 5 to December 15, 2025, aimed to investigate various methodologies in the realm of inside sales. It highlights key trends and insights regarding how AI is influencing sales processes and the overall marketing landscape. This marks the fourth year of reporting on this topic, reflecting ongoing changes and advancements in the industry.

Key Findings

Main Areas of AI Application

The results indicate that the primary focus areas for AI use in inside sales are centered around “creating proposal materials and content” and “assisting in drafting responses to customers.” This trend shows that businesses are increasingly leveraging AI to streamline their communication processes and improve the quality of their sales materials.

Looking ahead, there is an expectation that AI will also play a significant role in prioritizing prospective customers—further enhancing the efficiency of sales activities.

Enhancing Website Traffic

In terms of web strategies aimed at maintaining and enhancing traffic to corporate websites, around 40% of respondents reported implementing improvements to the quality of their content. These efforts aren’t just reactive; even among those still considering web strategies, priorities like improving content quality and enhancing efficiency in content creation and rewriting using generative AI featured prominently—again, making up about 40% of the responses, indicating a growing emphasis on content enhancement in digital marketing efforts.

As businesses recognize the importance of engaging content for driving website traffic, the landscape of inside sales is evolving rapidly.

Even Deeper Insights

The 2026 edition of the White Paper doesn’t just touch on existing practices; it captures a range of statistics related to organic search traffic dynamics and the ongoing or anticipated actions firms plan to take to sustain or boost their conversion rates.

Furthermore, participants noted that beyond content quality, initiatives such as optimizing website structure and improving visibility in AI-based searches are also in progress, marking significant groundwork efforts to refine their approaches.

Recommendations for Marketing Professionals

This report serves as a vital resource for several stakeholders:

• - Marketing Teams: Those looking to incorporate AI into their inside sales and marketing strategies will find this report useful to understand current trends and practical applications.
• - Sales Leaders: Sales managers and leaders who wish to reassess the roles and division of labor within their teams in light of AI advancements can leverage these insights for better strategizing.
• - Businesses Seeking Improvements: Companies aiming to enhance their website's engagement metrics and conversion rates will benefit from grasping how AI can be utilized effectively.

The growing integration of AI in daily business operations illustrates a shift towards a future where technology plays a central role in enhancing efficiency and productivity in sales. As such, organizations must continuously adapt and innovate to stay ahead in this evolving landscape.

For more details, you can download the complete “Immedio Inside Sales White Paper 2026,” providing extensive insights into these findings and strategies.

For further information about Immedio, visit their official site: Immedio.

About Immedio

Immedio, founded on April 1, 2022, aims to create a future characterized by fruitful engagements through its sales automation tool, designed to enhance the number of valuable negotiations. The organization thrives on connecting the doers with those who utilize their tools, facilitating transformative societal impacts driven by quality and innovative collaborations.