The Opening of Bêtises Daikanyama: A New Lifestyle Experience in Tokyo

Bêtises Daikanyama: A New Lifestyle Atelier in Tokyo

On March 26, a new lifestyle hub named Bêtises Daikanyama will open its doors just a minute away from Daikanyama Station. This new location combines a retail shop and a hands-on workshop space, reflecting the ambiance of a southern French Provence home. Bêtises, operated by Atelier Bêtises Co., Ltd., aims to inspire adults looking to enhance their daily lives with creativity and beauty.

An Elevated Experience

The previous Bêtises Ginza store, which operated at Tokyu Plaza Ginza for nearly four years, will be closing on March 5, 2026. Bêtises Daikanyama represents a positive evolution for the brand, as they combine their curated lifestyle goods and the success of over 1,500 previous workshops. This new location seeks to engage with the discerning community of Daikanyama, providing enriched suggestions for enjoying life through their products, spaces, and experiences.

Unique Offerings at Bêtises Daikanyama

The store will showcase a wide array of carefully selected items, including:

- Original Linen Aprons – Perfect for culinary enthusiasts.
- Floral Products – From stunning arrangements to decorative pieces.
- Tableware and Kitchen Tools – Handpicked items that enhance every dining experience.

An impressive 40% of all purchases are given as gifts, making Bêtises Daikanyama a wonderful destination for those seeking thoughtful presents for various occasions, be it birthdays, Mother's Day, or weddings. The brand has also been used in numerous dramas and by celebrities, making it a mark of quality and prestige.

A Dedicated Atelier Space

Bêtises Daikanyama places great importance on the workshop experience, expanding its space for creative activities. Here, visitors can engage in hands-on experiences such as woodcraft, sewing, candle-making, and even flower arrangement lessons. The goal is to offer a regular venue where people can learn something new while enjoying the company of like-minded individuals.

This emphasis on creativity is echoed in feedback from previous workshop participants, with many expressing how these activities allow them to appreciate life differently. Bêtises encourages individuals to take a step back from their busy lives, finding solace in engaging with their hands and focusing on the present moment.

A Gathering Place for Creativity

Bêtises Daikanyama aspires to be a communal space where individuals can connect and network with artists, enhancing their daily lives through creative engagements. The idea is to gradually enrich one's lifestyle in an inspiring environment.

Special Reception for Press Guests

Prior to the grand opening, a reservation-only press reception will be held on March 23, 24, and 25. Attendees will have the opportunity to explore the store and atelier, view original products, and partake in mini-workshops centered around handcrafting.

Schedule for the reception:

- 10:00 AM - 12:00 PM: Table Setting Workshop (10:30 AM start)
- 12:00 PM - 2:00 PM: Floral Workshop (1:00 PM start)
- 2:00 PM - 4:00 PM: Floral Workshop (3:00 PM start)

Reservations can be made via: [email protected]

Store Details

- Name: Bêtises Daikanyama
- Address: 1-34-23 Ebisu-nishi, Shibuya-ku, Daikanyama Toki Building 202, Tokyo
- Opening Date: March 26, 2026
- Interior Design: by Knot Interior Design Studio

Support Our Crowdfunding Initiative

To support the opening of Bêtises Daikanyama, a crowdfunding campaign is currently underway. This will help fund part of the interior and equipment costs while offering rewards such as invitations to the opening party, vouchers, and workshop tickets. For more details, visit here.

For Media Inquiries

For more information, interested parties can reach out to:

- Public Relations Contacts: Agasa Saito, Mina Saito
- Email: [email protected]

Bêtises Daikanyama promises to be more than just a shop; it's an inviting space designed to inspire creativity and foster community - a must-visit location for anyone wanting to enrich their lifestyle in Tokyo.