New Symbol and Brand Image Unveiled: Yayoi Ken Opens at Okazaki Wakamatsu East
On April 22nd, 2023, Yayoi Ken opened its latest restaurant, the Okazaki Wakamatsu East location, at 10 AM in Okazaki, Aichi Prefecture. This new branch marks a significant milestone, reflecting the brand's latest logo and symbolic images that were revealed in December 2023. The restaurant features a modern design that evokes a sense of traditional Japanese aesthetics, represented through its signage and interior decor. New elements include a unique ordering process via tablets, exclusive dessert offerings, and a drink bar to enhance the customer experience. Furthermore, the restaurant maintains its tradition of serving unlimited sides such as rice, broth, and pickles, a concept known as 'Okawari-dokoro' (unlimited refill station).
The new logo features a modern, clean typeface that beautifully harmonizes Japanese characters, the alphabet, and the symbolic image. This design aims to ensure instant recognition of 'Yayoi Ken' both nationally and internationally. The symbol itself creatively incorporates the letters 'Y', 'Y', and 'I' in a way that resembles a traditional 'noren' (Japanese fabric divider), underscoring the restaurant's deep cultural roots. The colors signify enthusiasm and warmth, representing the 'Yayoi Red' for ambition and the soft 'Yayoi Wakakusa' green, symbolizing the beginning of spring.
The brand's tagline, "Precious to me. Today, something good," encapsulates the restaurant's philosophy. It emphasizes that meals can contribute to global happiness through delightful dining experiences. The meals focus on nutritional balance using fresh and seasonal ingredients crafted with care for each dish.
Customers can look forward to exclusive dessert offerings at Yayoi Ken Okazaki Wakamatsu East, including:
To enhance customer convenience, Yayoi Ken offers an official app allowing users to explore new products, promotional information, and menu items. The app includes features for direct ordering through delivery services like UberEats and offers fun mini-games where users can collect stamps for coupons on products, ensuring a delightful experience at discounted rates.
Check more details and download the app through the following link: Yayoi Ken Official App
Overview of Yayoi Ken Okazaki Wakamatsu East
- - Address: 1-7-19 Wakamatsu Higashi, Okazaki City, Aichi Prefecture, 444-0827
- - Operating Hours: 10:00 AM - 11:00 PM
- - Phone Number: 0564-55-5588
- - Seating Capacity: 78 seats
New Logo, Symbol, and Tagline
The new logo features a modern, clean typeface that beautifully harmonizes Japanese characters, the alphabet, and the symbolic image. This design aims to ensure instant recognition of 'Yayoi Ken' both nationally and internationally. The symbol itself creatively incorporates the letters 'Y', 'Y', and 'I' in a way that resembles a traditional 'noren' (Japanese fabric divider), underscoring the restaurant's deep cultural roots. The colors signify enthusiasm and warmth, representing the 'Yayoi Red' for ambition and the soft 'Yayoi Wakakusa' green, symbolizing the beginning of spring.
The brand's tagline, "Precious to me. Today, something good," encapsulates the restaurant's philosophy. It emphasizes that meals can contribute to global happiness through delightful dining experiences. The meals focus on nutritional balance using fresh and seasonal ingredients crafted with care for each dish.
Exclusive Dessert Menu
Customers can look forward to exclusive dessert offerings at Yayoi Ken Okazaki Wakamatsu East, including:
- - Strawberry Custard Waffle (560 yen)
- - Traditional Black Honey Kinako Waffle (560 yen)
- - Kinako Fried Bread & Vanilla Ice Cream (460 yen)
- - Chocolate & Vanilla Sundae (390 yen)
- - Strawberry & Vanilla Sundae (390 yen)
- - Japanese-style Matcha Sundae (450 yen)
- - Zensai with Grilled Rice Cake (350 yen)
- - Warabi Mochi (190 yen)
- - Vanilla Soft Ice Cream (290 yen)
- - Matcha Soft Ice Cream (290 yen)
Mobile Convenience with Yayoi Ken App
To enhance customer convenience, Yayoi Ken offers an official app allowing users to explore new products, promotional information, and menu items. The app includes features for direct ordering through delivery services like UberEats and offers fun mini-games where users can collect stamps for coupons on products, ensuring a delightful experience at discounted rates.
Check more details and download the app through the following link: Yayoi Ken Official App
Topics Consumer Products & Retail）
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