Good News: A Sustainable Footwear Brand Launching in Japan with New Collection Exhibition

Good News: Pioneering Sustainable Footwear in Japan

The UK-based lifestyle brand Good News is set to officially launch its sustainable footwear line in Japan, with a showcase of their 26AW collection. Established in 2017 by two long-time friends who have worked for prominent global footwear brands such as Nike and Lacoste, Good News aims to tackle industry issues like overproduction and waste through ethical manufacturing practices and innovative sustainable materials.

Upcoming Exhibition Details

The exhibition will take place from March 10 to March 12, 2026, at the Daikanyama Address D201 in Tokyo. This event is aimed at media and buyers, providing them with a firsthand look at the new collection that integrates sustainable practices with stylish designs. Here are the exhibition details:

- Date:

- March 10, 2026 (Tue): 13:00 - 19:00
- March 11, 2026 (Wed): 11:00 - 19:00
- March 12, 2026 (Thu): 11:00 - 19:00

- Venue:

Daikanyama Address D201
17-4 Daikanyama-cho, Shibuya, Tokyo
1-minute walk from Daikanyama Station
MAP

Focus on Sustainable Materials

Good News's commitment to sustainability starts with the materials they use. The brand actively develops and employs innovative materials to reduce environmental and animal impact. One example is the use of BIOVEG, a vegan leather alternative made from agricultural waste, specifically lemons. This reflects their dedication to minimizing environmental burdens while ensuring that their products balance functionality, environmental considerations, and design aesthetics.

Additionally, the brand's production model avoids mass manufacturing, allowing for small-batch custom orders, which exemplifies their dedication to responsible production and sustainability.

The Brand's Origin Story

Good News was founded on the principle of confronting industry challenges. The co-founders believed that addressing issues related to overproduction, wasteful processes, and the lack of genuine values in the industry was critical. Hence, they built Good News around three core tenets: Purpose, Joy, and Honesty, ensuring that the brand remains grounded with an authentic approach to manufacturing.

The mountain logo representing Good News is inspired by the Brecon Beacons in the founders' homeland, symbolizing their commitment to returning to their roots and holding true to their mission as they progress.

Social Responsibility

The brand is equally committed to social impact, collaborating with factories and suppliers to provide over 20,000 pairs of shoes to refugees and those in need across Europe. This initiative underscores Good News's mission to create a positive social impact alongside their business goals.

About Good News

Since its inception in 2017, Good News has positioned itself to not only promote fashionable footwear but also to foster discussions about important issues related to sustainability and social responsibility. Through a combination of sustainable materials, traditional crafting methods, and community contributions, Good News invites consumers to enjoy fashion that aligns with responsible living.