#None #Newark #HCP Marketing #PulsePoint #eNewsletters

PulsePoint Enhances HCP Marketing Strategy with New Premium eNewsletters

PulsePoint, a leader in health marketing technology, recently unveiled its latest feature—a collection of premium email newsletters aimed specifically at healthcare professionals (HCPs) as part of its renowned Endemic Omnichannel Suite. This strategic addition marks a significant advancement in how brands engage with HCPs and reach their target audience effectively.

Addressing Industry Challenges

The traditional approach to endemic campaigns has faced several hurdles, including fragmented buying processes, inconsistent reach of healthcare professionals, and minimal reporting capabilities. PulsePoint is tackling these issues head-on by offering a seamless integration of its premium email newsletters into its existing suite, ensuring a wide-reaching, cohesive marketing strategy.

By merging the clinical credibility of trusted medical environments with precision and efficiency, PulsePoint enhances the programmatic advertising experience for brands. In preliminary campaigns utilizing PulsePoint's eNewsletter channel, brands reported an impressive 18–20% increase in the number of new prescribers following exposure to these targeted emails.

Comprehensive HCP Omnichannel Suite

The HCP Endemic Omnichannel Suite now integrates the eNL feature alongside several key components:

• - 115+ therapeutic specialty eNewsletters, such as Healio and BulletinHealthcare.
• - 1,500+ ambulatory and health system EHR integrations with partners like Veradigm, Practice EHR, and others.
• - 300+ pre-vetted endemic publisher sites and applications to ensure high-quality reach.
• - Unique inventory across social platforms, including Facebook and Instagram.
• - Turnkey curated markets for high-demand inventory regions, promoting specialty eNewsletters.

All channels are underpinned by PulsePoint's robust data foundation, allowing for precise targeting at the NPI level. This structure enables unified omnichannel frequency control and consolidated, real-time reporting. The result is a sophisticated approach where marketers can continually refine their strategies based on insights tied directly to media effectiveness across channels.

Innovation in Health Marketing

Ezra Suveyke, Chief Product Officer at PulsePoint, emphasizes the transformative nature of this enhancement: "With one platform, we've unified every major HCP channel—connecting endemic moments from where opinions are formed to where prescribing decisions are made. It's the industry's largest endemic network and a significant step toward simplifying how brands activate and measure campaigns within trusted clinical environments."

By delivering these enhancements, PulsePoint aims to revolutionize the marketing landscape for healthcare brands, enabling them to engage effectively and achieve measurable clinical outcomes. The company’s commitment to leveraging proprietary datasets ensures brands can target their desired audience with unprecedented levels of accuracy.

As PulsePoint continues to innovate and expand its offerings, healthcare marketers looking to improve their outreach strategies should consider utilizing this new suite of premium email newsletters. For those interested in learning more or viewing a demo of the capabilities, PulsePoint provides an easy contact point through their website.

About PulsePoint

PulsePoint operates under the umbrella of Internet Brands and is recognized as an award-winning technology company. It specializes in utilizing real-world data in real-time to optimize campaign performance and reshape health decision-making. By employing proprietary methodologies, PulsePoint aims to deliver extraordinary results for clients targeting healthcare professionals and consumer populations alike. For additional information, visit PulsePoint.