New Podcast Launch
2026-05-11 08:53:37

Exploring Why Problems Persist: New Podcast from JNoLL and Muture Launches

Exploring Why Problems Persist: New Podcast Launch



On April 21, 2026, the podcast titled "Social System Design Institute" was launched, featuring renowned system transformation practitioners and researchers from different sectors. Jointly initiated by the Japan Living Lab Network (JNoLL), based in Yokohama, and Muture, a joint venture between the Marui Group and Goodpatch, this innovative podcast focuses on addressing and investigating the social issues that arise repeatedly.

The hosts, Atsunobu Kimura, the director of JNoLL, and Daisuke Azuma, CEO of Muture, guide listeners through a rich dialogue and exploration of the structural characteristics behind persistent societal problems. Drawing from their extensive backgrounds in regional and corporate change, they challenge listeners to reflect on the reasons why certain issues seem insurmountable.

Podcast Overview


  • - Title: Social System Design Institute
  • - Platforms: Available on Spotify, Apple Podcast, Amazon Music, and YouTube
  • - Hosts: Atsunobu Kimura (JNoLL) and Daisuke Azuma (Muture)
  • - First Episode Title: "How Can the Unchangeable Become Changeable? Finding Structural Perspectives"

Addressing the Core Questions


The foundation of this podcast revolves around key inquiries pertinent to both practitioners and researchers:
1. What kinds of existing structures are perceived as unchangeable?
2. At pivotal moments in society, what new systems are we aiming for?
3. What discomforts lead to a desire for systemic transformation?

By engaging with various practitioners and researchers across multiple fields, the team aims to create a common language around the structure of social systems. They seek to combine localized individual experiences with broader societal contexts, inspiring collective understanding and action.

Introductions to Hosts


Atsunobu Kimura: As the director of JNoLL and an associate professor at Tokyo City University, Kimura focuses on collaborative projects that bridge government, academia, and civil society. He has published extensively on methodologies for social system design.

Daisuke Azuma: As the CEO of Muture and a recognized UX designer, Azuma has been instrumental in driving organizational change in major corporations. His experience in system coaching positions him to contribute valuable insights into the intersection of business and societal transformation.

The Future of the Podcast


The first episode marks a starting point for what promises to be an engaging exploration of systemic issues. Listeners can expect thoughtful discussions about how to approach the complexities of social systems effectively. The team intends to reveal models that can help dissect and understand the structural dynamics of societal problems, providing listeners with tools to adopt in their endeavors.

Where to Listen


To keep up with the latest episodes and discussions:
  • - Spotify
  • - Apple Podcast
  • - Amazon Music
  • - YouTube

You can find more information through their social channels on X (formerly Twitter).

About JNoLL and Muture


Japan Living Lab Network (JNoLL): This non-profit community focuses on collaborative projects aimed at addressing societal challenges through the lens of living labs. They work towards enhancing social and environmental outcomes.

Muture: Established as a joint venture to promote organizational transformation and digital transformation among large companies and social sectors in Japan.

With a proactive approach to systemic issues, the Social System Design Institute podcast not only engages its audience in addressing pressing social concerns but also empowers them to think critically about the structures that perpetuate these issues. Tune in for profound insights and collaborative dialogues that aim to shape a more sustainable future.


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Topics People & Culture)

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