PGA TOUR Stars Show Their Love for Stunning TruGreen Lawns

The allure of a beautiful lawn has captured the attention of professional athletes, and TruGreen, the premier lawn care provider in the U.S., is at the forefront of this trend. The company recently launched a creative advertising campaign developed by VML, featuring some of the biggest names in golf, including Jason Day, Ben Griffin, and Patton Kizzire. These players find themselves irresistibly drawn to lawns that are so well maintained that they rival the finest professional golf courses.

Alyssa Puketza, the CMO of TruGreen, emphasized the ease and affordability of maintaining an admirable lawn. "The pros at TruGreen have your back because nobody makes it easier or more affordable to have a great looking lawn - one that's so lush and healthy even professional golfers take notice," she stated. This campaign highlights a unique collaboration between professional golf and landscaping, showing what extraordinary lawn care can achieve.

In the first ad titled "Tea Time", viewers are treated to a family-owned backyard transformed into an impromptu golf course. Golf balls soar into a sandbox acting as a sand trap, while vibrant flowerbeds serve as the rough, and a kiddie pool takes on the role of a water hazard. The humorous portrayal captures how a TruGreen lawn invites even the most elite golfers to play. The ad reveals how an exceptional lawn not only enhances a home but also attracts unexpected guests.

The second advertisement, "Croquet", follows a couple enjoying their beautifully maintained lawn. They share their delight in having achieved a golf-course-quality lawn for a reasonable price, with the joking remark that it attracted professional golfers to their backyard. It is depicted that thanks to TruGreen's comprehensive care, they now have more time for leisure activities, which amusingly includes a vibrant game of croquet featuring golf star Jason Day. The commercial concludes with a parade of golf carts trailing a TruGreen truck, headed to create more exceptional lawns.

Brian Oliver, Executive Vice President Corporate Partnerships for the PGA TOUR, remarked on the synergy between the two brands. He mentioned, "Partnering with TruGreen just makes sense. Our players compete in optimal agronomic conditions at the most breathtaking courses in the world. This campaign brings together fans of beautiful lawns and fans of world-class golf, showing why it's best to leave it to the pros—whether on the course or in your own backyard.”

John Godsey, Chief Creative Officer at VML Central, highlighted the linkage between professional quality landscaping and enhancing homes. He stated that the idea of attracting PGA TOUR players to a TruGreen lawn speaks to the quality standards of the brand, reflecting a universal desire for manicured outdoor spaces.

The campaign will be broadcasted on traditional TV and streaming platforms, particularly during the third season of Netflix's Full Swing, making it an integral part of both the golfing and home improvement communities. It aims to spark interest in consumers seeking the beauty of an expertly maintained lawn, with a promise of ease, affordability, and customer satisfaction that TruGreen has offered for over 50 years.

Founded in 1973, TruGreen has built a reputation for excellence, providing a host of lawn, tree, shrub, and pest services across the United States and Canada. With more than 290 locations and over 14,000 employees, their focus remains on helping customers enhance their outdoor living spaces. The blend of expert care and tailored solutions they provide ensures that every client's lawn can be transformed into a lieu of pride and enjoyment.

In summary, TruGreen’s new campaign perfectly marries the realms of professional golf and lawn care, demonstrating that with expert help, anyone can achieve the lawn of their dreams—one that even PGA TOUR players can’t resist stepping onto.