Cousins Maine Lobster Expands Reach with New Food Truck in Upstate New York

Cousins Maine Lobster Expands with New Food Truck in Upstate New York

Cousins Maine Lobster, a well-known name in the fast-casual seafood industry, is making strides in Upstate New York by introducing a new food truck just nine months after their initial market entry. This expansion is particularly focused on the cities of Buffalo, Rochester, and Syracuse, aimed at fulfilling the increasing appetite for quality seafood in the region.

The latest initiative sees husband-wife duo Cindy and Pete Sztankovits, who have been operating Cousins Maine Lobster food trucks since 2019, invest in this new mobile kitchen to enhance accessibility to their lobster rolls and other seafood delicacies. Previously, they had to redistribute trucks from other regions to manage demand; now, with an additional truck, they can serve local seafood lovers more consistently.

Cindy expressed enthusiasm about the expansion, highlighting the positive response from existing customers in Upstate New York. She noted, “The nostalgia and excitement our guests feel when they experience Cousins Maine Lobster makes this expansion worthwhile.” Growing up in Massachusetts, her connection to the brand is personal, linking it back to fond memories of home.

With the introduction of their tenth food truck, the Sztankovits duo is eager to connect with local spots, create job opportunities, and broaden the reach of their signature delicacies such as lobster quesadillas, shrimp tacos, and chowder tots.

On the launch date, March 18th, the new food truck will be stationed at the Tractor Supply in Canandaigua, inviting the community to come out and sample their famous dishes. A series of promotional events planned throughout the week will also allow locals to experience the ambiance of Cousins Maine Lobster.

Cousins Maine Lobster has garnered recognition for providing an authentic seafood experience, specializing in wild-caught Maine lobster and other coastal fare through their food trucks and brick-and-mortar locations. Founded in 2012, the brand initially gained national attention after appearing on the hit TV show Shark Tank, where they secured investment support from Barbara Corcoran. Since then, Cousins Maine Lobster has expanded rapidly, becoming a household name in the fast-casual seafood sector, with appearances on notable platforms like The Food Network and Good Morning America.

Angela Coppler, the Head of Development at Cousins Maine Lobster, praised Cindy and Pete's commitment to the brand and expressed excitement for their progress in New York and New England. Their ongoing efforts resonate positively with seafood fans, creating exciting new opportunities along the way.

Continuing with their expansion strategy, Cousins Maine Lobster aims to open 30 new units nationwide in 2025, concentrating on cities that show strong demand for high-quality seafood. Target markets include various regions across the United States, opening up avenues for more food truck operators who share their passion and commitment to exceptional customer service.

In line with their growth, the brand is also launching a new Garlic Butter Lobster Roll this month, enhancing their menu offerings. This new roll features freshly caught Maine lobster, generously drizzled in house-made garlic butter, served in a signature toasted New England bun.

Cousins Maine Lobster of Upstate New York embraces the brand's valued customers by bringing genuine Maine culinary experiences right into their neighborhoods. Those keen on franchise opportunities can find more information on the official website, as they continue to evolve and inspire seafood lovers across the country.

This new food truck signifies not only the growth of Cousins Maine Lobster but also the rising popularity of seafood in landlocked regions, paving the way for exciting culinary trends and local job opportunities.