#United States #Los Angeles #Olive Tree People #Waterless Beauty #Thomas Lommel

Olive Tree People Makes a Splash in Los Angeles's Beauty Scene

On March 14, 2025, the innovative beauty brand Olive Tree People celebrated the grand opening of its first flagship store in Los Angeles, marking a significant moment in the beauty industry. As the fastest-growing waterless beauty company globally, Olive Tree People has generated an impressive $104 million in sales within just its second year, outpacing industry competitors such as Rhode by Hayley Bieber and JLo Beauty by Jennifer Lopez.

Waterless beauty has transformed the cosmetics landscape, moving beyond just a trend to becoming a substantial movement aimed at revolutionizing beauty standards. The sector itself is projected to surge to $17.21 trillion by 2028, showcasing immense growth potential.

Located at 1335 Abbot Kinney, Venice, the flagship store is not just a retail space; it offers a unique experience designed to engage and educate visitors about the benefits of waterless beauty. The store brings life to the rich heritage of the Olive Tree People's brands, which include Oliveda, LA Dope, Olive Rose, Olive Mush, Is That Matty, and OliveReconnected. This immersive environment highlights the profound capabilities of olive trees, famously known for their health and beauty benefits, embodying the philosophy of founder Thomas Lommel.

Founder Thomas Lommel expressed a mission beyond commerce, stating, "We are not just a waterless beauty brand; we strive to harness the frequencies of wild mountain olive trees from Spain and make their benefits accessible to everyone. For the very first time, our flagship location invites visitors to experience the essence of a 3,000-year-old mountain olive tree and truly connect with nature."

A Space for Education and Awareness
A vital part of this flagship store’s experience is educating customers about the holistic cycle of waterless beauty that Olive Tree People champions. "Through our network of over 50,000 waterless beauty consultants, we aim to enlighten 168.6 million women about the fundamental differences between conventional cosmetics and our waterless products," Lommel elaborates.

The company's unique approach replaces the 70% water found in traditional beauty products with their patented mountain olive tree cell elixir, enriched with hydroxytyrosol, a powerful antioxidant. Additionally, they use bioactive Arbequina oil instead of refined oils, providing both nourishment and hydration.

Notably, Olive Tree People is committed to environmental sustainability. Lommel, after 21 years of conservation efforts, has helped protect more than 31,000 ancient mountain olive trees. Their initiatives extend to building water wells in Africa, delivering clean water sourced from their operations to communities in need.

Pioneering Innovative Wellness Practices
Olive Tree People is heavily influenced by rising trends in mindfulness and wellness. The brand has diversified its offerings to include unique products like Olive Tree Sound Bath Meditation, tapping into the frequency of olive trees for a meditative experience. Alongside innovative treatments and therapeutic products, they maintain a steadfast focus on sustainability, ethics, and high-quality, bioactive ingredients.

As merchants worldwide embrace the movement toward waterless and sustainable beauty, figures like Gigi Hadid show their support, helping to elevate Olive Tree People to stardom. What’s clear is that Olive Tree People's unique ethos, marrying sustainability with skincare, is set to launch them firmly into the modern beauty consciousness.

Conclusion
With the establishment of their flagship store in Los Angeles, Olive Tree People is not merely participating in the waterless beauty revolution; they are setting standards that blend nature, wellness, and innovative beauty solutions. As they continue to educate and engage consumers, Olive Tree People may well become a household name, reshaping the beauty industry for generations to come.

For more insights about their products and philosophy, visit Olive Tree People.