#USA #New York #Preferabli #M&S #wine experience

Transforming Wine Discovery in the UK: Preferabli's Partnership with M&S

In an exciting announcement, Preferabli, the premier AI-driven product discovery and recommendation platform for wine, spirits, and food, has entered into a significant partnership with M&S (Marks & Spencer), a leading British retailer. This collaboration aims to revolutionize the wine shopping experience across the UK, allowing millions of customers to embark on a personalized journey of wine discovery.

A New Era in Grocery Retail

This innovative partnership stands as a landmark achievement in grocery retailing within the UK, proudly integrating Preferabli's cutting-edge technology into M&S's curated wine collection. By leveraging Preferabli's Sensorial AI, the new initiative invites customers to explore wines that align with their individual taste preferences, creating an engaging and tailored shopping experience.

Pam Dillon, co-founder and CEO of Preferabli, expressed the vision behind this partnership: “We envision a retail landscape driven by individual customer preferences, where machine intelligence complements the human touch. Our platform will redefine customer relationships in a scalable way.”

Personalized Wine Selection

The M&S wine experience, powered by Preferabli, ensures that shoppers receive guided recommendations tailored to their unique palate. It offers rich content and insights into various wines, allowing customers to easily explore selections with similar flavor profiles.

This advanced technology not only enhances the in-store experience but also reaches consumers through 570 e-commerce channels. “Wine can often be a daunting category for shoppers. With the Wine Finder tool, we're encouraging customers to try different wines they may not have previously considered,” explained Caroline Thompson-Hill, Head of Beers, Wine, and Spirits at M&S Food.

Advanced Technology Meets Customer Experience

Preferabli is proud to harness a proprietary database that analyzes hundreds of characteristics for every wine, ensuring that customers receive precisely the information they need to make informed decisions. The technology allows shoppers multiple avenues for articulating their preferences, paving the way for a personalized journey of exploration.

Andrew Sussman, co-founder and CTO of Preferabli, highlights the uniqueness of their platform: “No other service possesses our depth of data or domain expertise in helping customers discover agricultural products like wine.” This partnership further cements M&S's commitment to digital innovation, as the retailer has invested heavily in its digital and data capabilities to enhance guest experiences.

The Path Forward

With Preferabli's advanced analytics, both M&S and Preferabli intend to keep evolving the user experience. Shoppers will benefit from dynamic content and targeted recommendations, with personalization extending to the entirety of M&S's wine offerings.

The collaboration between these two brands signals a promising shift in how consumers will engage with wine shopping. “Our goal is to demystify the wine selection process,” says Thompson-Hill. “We hope to encourage exploration, drive sales, and ultimately enable customers to discover new favorites among their offerings.”

In summary, the Preferabli and M&S partnership ushers in an era of personalized wine discovery, promising to captivate customers through innovative technology and dedicated service. For anyone looking to expand their wine palate or simply make informed choices, this collaboration is poised to be a game-changer in the grocery retail industry.

About Preferabli

Founded by leading experts in physiology and applied mathematics, including multiple Masters of Wine and Master Sommeliers, Preferabli stands at the forefront of AI-driven product recommendations. Supporting various needs throughout the world, Preferabli offers customized solutions spanning wine, beverages, and food, operating in over 100 countries with both business and consumer-facing platforms available on iOS and Android. For more information, visit preferabli.com.