Best Cigar Prices and Alliance Cigar: A Strategic Merger
In an exciting development within the cigar industry, Best Cigar Prices and Alliance Cigar have officially merged, aiming to create a powerhouse in both B2C and B2B markets. Announced on May 16, 2025, this strategic merger brings together two respected names which promise to enhance offerings and customer satisfaction across different market segments.
Key Details of the Merger
New Global Marketing, Inc. operating under the brand Best Cigar Prices, has combined its operations with Humicon LLC, the company behind Alliance Cigar. The merger positions Alliance as Best Cigar's leading wholesale division, enhancing its portfolio and market presence. This innovative collaboration is anticipated to benefit consumers and retailers alike, expanding access to premium cigars and exceptional customer service.
Leadership and Operations
With this merger, Tom Sullivan and Steve Kallinikos from Alliance Cigar will take on roles as Executive Vice Presidents, alongside existing leadership from Best Cigar Prices, which will continue under the guidance of President and CEO Greg Fox. The inclusion of key figures in leadership roles ensures a seamless integration and strengthens governance for the newly formed entity.
Greg Fox expressed confidence in the merger, stating, "This is a natural and very exciting strategic combination of our businesses. We've known and respected each other for decades, and now we have the opportunity to grow both businesses together while combining our best-in-class services across customer categories."
Sullivan echoed Fox's sentiments, emphasizing the merger's potential for growth: "We decided the best way forward to continue to deliver incredible value to our customers and grow our business was to combine with another independent closely held operator who understands our commitment to customer service and great products."
Enhancing Customer Experiences
The merger is not just a corporate strategy; it aims to bring substantial changes in customer experience. The collaboration is expected to generate attractive marketing and operational efficiencies that will enhance service delivery and broaden product offerings. Kallinikos remarked, "We see several attractive marketing and operating efficiencies through combining our businesses which we believe will add additional offerings and enhance the overall experience of our customers."
Best Cigar Prices, established in 1997, is known for its vast selection of cigar brands and exceptional customer service. Operating from Drums, Pennsylvania, it has cemented its reputation as one of the largest online cigar retailers in the U.S. The company prides itself on freshness and quality, utilizing a state-of-the-art humidor procedure for shipments while offering competitive pricing and a wide range of well-known brands such as Oliva and Arturo Fuente.
On the other hand, Alliance is recognized as a leading wholesaler of premium cigars in the U.S. for over two decades, catering to retail establishments that require a tobacco license. Offering an impressive inventory of premium and boutique cigars, it serves as a one-stop shop for small retailers, enhancing their ability to compete in a crowded marketplace.
Future Prospects
As both companies merge, financial details of the agreement remain undisclosed, but the transaction has already caught significant attention within the industry. With backing from NBT Bank and legal advisement from prominent law firms, the groundwork for this merger is solid and well-planned, promising a bright future for both entities.
The unification reflects a broader trend within the industry, as businesses seek synergies to enhance service offerings and operational efficiency. As market dynamics evolve, it will be interesting to monitor how this merger influences customer engagement and growth within the cigar sector.
For more information about the merged companies and their offerings, you can visit
Best Cigar Prices and
Alliance Cigar.