#Paris #France #B Corp #Clarins #Sustainable Beauty

Clarins Achieves B Corp™ Certification

In a significant milestone for the brand, Clarins has officially received the B Corp™ certification, emphasizing its dedication to a sustainable and responsible business approach. This label is a recognized global benchmark for companies that balance purpose and profit, and it highlights the social and environmental standards that Clarins adheres to across its operations, particularly for its flagship Clarins and myBlend brands.

This achievement is not merely a branding exercise; it signifies a deep-rooted commitment that Clarins has maintained since its inception in 1954. The certification serves as an acknowledgment of the brand's ongoing pursuit of excellence, innovation, transparency, and a positive societal and environmental impact. With fewer than 2% of certified businesses being large corporations, Clarins joins a select group of companies that exemplify the ideal of integrating economic performance with a commitment to social responsibility.

A Legacy of Responsibility

Recognized for its contributions that extend beyond mere business activities, Clarins has long prioritized responsible beauty. According to Virginie Courtin, General Director of the Clarins Group, achieving the B Corp™ status is a point of pride and reflects the collective efforts of all team members dedicated to sustainability. She emphasizes the importance of legacy and responsibility to future generations, reinforcing a commitment to producing beauty products that do not compromise the health of the planet.

For 70 years, Clarins has leveraged its family-owned model to build a long-term vision committed to sustainable development. By the end of 2025, it aims to have 80% of the plants in its herbarium certified organic and is actively engaging in regenerative farming practices.

The brand has announced its goal to ensure that one-third of all plants used in its formulas will come from sustainable sources by 2030. Furthermore, Clarins has committed to a 48% reduction in carbon emissions from 2019 to 2024, and currently, 98% of its logistics is handled without air freight, thereby minimizing its carbon footprint.

Ensuring Quality and Fairness

Moreover, B Corp™ certification also highlights Clarins' efforts related to governance, employee relations, and social equity. The company proudly reports that 62% of its top management positions are held by women, underscoring its commitment to gender equality with a remarkable equality index score of 94 in its French operations.

The brand supports 23 fair trade channels and conducts assessments of its suppliers, with the aim of achieving 100% evaluation by 2030. Moreover, its longstanding social commitments include initiatives like the Prix Clarins pour l'Enfance since 1997 and the Fondation Arthritis since 1989, alongside providing a staggering 45 million school meals since 2011.

Future Goals and Sustainable Practices

Clarins envisions the B Corp™ label as a stepping stone towards an ongoing journey of improvement. The label, awarded for a three-year period, encapsulates their belief that generating value and fostering a positive environmental and social impact are essential to their business model. Their commitment is aptly summarized by the company's core mission: “Making life more beautiful and passing on a more beautiful planet.” With transparency as a cornerstone of their operations, Clarins utilizes its blockchain-powered platform, TRUST, for ingredient traceability, ensuring that consumers can trust the quality of their products.

As the #1 skin care brand in Europe, Clarins continues to innovate in ways that contribute positively to the future of the environment and society. With a robust network of over 20,000 points of sale in 150+ countries, the Clarins Group strives to maintain its leadership in the beauty sector while remaining committed to sustainability and responsible practices.

In conclusion, the recent certification not only marks a milestone for Clarins but also serves as an example for other companies aiming to balance economic success with environmental stewardship. This journey reflects the essence of modern business, where profitability and sustainability go hand in hand.