#Germany #Berlin #TCL #MediaMarktSaturn #Retail Partnership

TCL and MediaMarktSaturn Expand Retail Alliance in Germany

In a significant move to enhance its market presence in Germany, TCL, the leading global brand for large televisions and mini LED technology, has announced the expansion of its strategic partnership with MediaMarktSaturn Retail Group, Europe's top consumer electronics retailer. Starting in May 2025, consumers in Germany will have access to TCL's latest innovations through all MediaMarkt and Saturn stores as well as online shopping options.

This partnership marks a major step for TCL, enabling the brand to reach a broader audience across the region. The collaboration introduces a cash-back program of up to 400 euros, allowing customers to directly benefit from this alliance, further incentivizing the purchase of TCL products.

Customers will experience some of TCL's advanced technologies, including the QD-Mini LED innovations showcased in the C7K series and the expanded QLED offerings in the P7K series. These products are meticulously designed to deliver cutting-edge technology and premium experiences, ensuring customers benefit from TCL's commitment to high-quality entertainment solutions.

Beyond technological advancements, TCL aims to foster a greater connection with consumers through its sponsorship of significant sporting events. The brand's recognition as a World Olympic Partner and the official partner of the German national football team highlights its dedication to integrating sports enthusiasm within its marketing approach.

Alex Ma, the regional manager for TCL's DACH area, commented on this partnership, stating, "With MediaMarktSaturn as a robust partner, we are opening a new chapter in Germany. Our collaboration will elevate TCL’s visibility and make our innovative, premium-class technologies accessible to a larger audience nationwide."

Bas Eijsink, Chief Commercial Officer of MediaMarktSaturn Germany, expressed excitement about the alliance, stating, "TCL is a dynamic and forward-thinking partner that aligns perfectly with our goal to lead in the market through product innovation and customer perception. Together, we are expanding our offerings and providing customers with more reasons to choose MediaMarktSaturn."

The expansion of this partnership solidifies TCL's foothold in the retail sector in Germany and across Europe, paving the way for long-term regional growth. As one of the leading global television brands, TCL is committed to making advanced home entertainment and smart home technologies more accessible to a broader consumer base.

By teaming up with a reliable retail giant that boasts extensive market coverage and a deep understanding of local markets, TCL is reaching more families and delivering innovative, high-performance solutions designed for everyday living.

To discover more about TCL's offerings, visit TCL Europe.