#Japan #Tokyo #THE TOBACCO #Cosodo #BREAK touch

BREAK touch: A Revolutionary Promotion Concept

Overview

Cosodo Co., Ltd., based in Chuo City, Tokyo, has launched a new promotion service called "BREAK touch." This innovative service uses the unique environment of smoking areas in office buildings to create an engaging experience for urban dwellers. Unlike traditional sampling methods, BREAK touch encourages real-time interaction, driving not just awareness but also intent to purchase.

What is BREAK touch?

The concept behind BREAK touch is rooted in the smoking area network created by Cosodo, known as "THE TOBACCO". Currently, this network operates across 190 locations in urban centers and serves approximately 2.5 million visitors. This number reflects a crucial demographic—city-based professionals who often gather in these spaces for short breaks. The unique environment of these smoking areas turns each visit into an opportunity for meaningful interactions between brands and consumers.

THE TOBACCO Experience

THE TOBACCO aims to provide a clean and comfortable space for smokers, offering a respite from bustling urban life. As smoking regulations tighten, THE TOBACCO serves as a safe haven where smokers can relax, making it an attractive venue for advertisers seeking to connect with the busy professional elite. By integrating promotional activities into these smoking areas, brands have a chance to deeply engage with a concentrated audience.

Key Features of BREAK touch

1. Interactive Sampling: BREAK touch provides hands-on sampling experiences, allowing visitors to directly engage with products rather than just receiving samples passively. This approach facilitates genuine feedback and behavior prompts.

2. Targeted Reach: By leveraging THE TOBACCO network, brands can access high-value consumers directly, particularly those in decision-making roles within urban environments.

3. Utilizing 6 Minutes: With an average of five visits to smoking areas per day and each stay lasting about six minutes, BREAK touch turns these moments into targeted marketing opportunities, maximizing brand recall and consumer engagement.

Offered Services

• - Interaction-Based Sampling: Dedicated staff engage visitors through direct communication, product demonstrations, and quick surveys, allowing for both engagement and real-time insights.
• - Space Branding: Brands can take over smoking areas, customizing walls, ashtrays, and signage to create a cohesive brand environment.
• - Scratch Ads: This interactive advertising prompts users to engage with products physically, enhancing brand recognition and driving traffic to online platforms through QR codes.
• - Touch & Try: This hands-on experience allows consumers to interact with products immediately, transitioning them from awareness to interest, and ultimately to purchase.

Applications

• - Product Launches: By creating an immersive environment where potential customers can experience new products firsthand, brands can build awareness and goodwill rapidly.
• - D2C Apps: Using Scratch Ads and QR codes, brands can lead consumers directly to their landing pages or apps, boosting registration through promotional offers.
• - B2B Leads: With interactive giveaways and real-time conversations, brands can effectively convert interest into actionable leads.

Background

Since its inception in 2020, Cosodo has focused on transforming urban smoking areas into advertising mediums. With THE TOBACCO now established as a platform utilized by millions, BREAK touch represents a new frontier in marketing, enhancing the quality of communication from awareness to action.

Conclusion

BREAK touch by Cosodo is a groundbreaking approach to urban advertising, turning mundane smoking breaks into rich interactive experiences. As businesses continue to seek innovative ways to connect with consumers, BREAK touch stands out as a promising strategy in an ever-evolving marketplace.

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Contact Information

For inquiries about availability, bookings, media materials, or any other questions, please reach out to:
Cosodo Co., Ltd.
Marketing Department
E-MAIL: [email protected]
URL: cosodo.co.jp/service/break-touch

Company Profile

Company Name: Cosodo Co., Ltd.
Address: 3-3-13 Kyobashi, Chuo City, Tokyo
Established: September 29, 2017
CEO: Goro Yamashita
Business Activities: Smoking area operations, marketing, facility design
Website: cosodo.co.jp