#USA #Washington D.C. #Fiserv #Clover #Washington Freedom

A New Era for Cricket in America

Washington Freedom, the inaugural professional cricket franchise representing the United States capital in Major League Cricket, has proudly announced a transformative multi-year partnership with Clover, an advanced point-of-sale solution by Fiserv. This collaboration, unveiled on June 2, 2025, aims to enrich fan engagement and promote the sport to wider audiences across the nation.

Clover's role as the Official Partner and Kit Sponsor means that the brand will enjoy prominent visibility on the team’s uniforms and during matches throughout the 2025 season and beyond. This marks Clover's first venture into the cricket domain, elevating its presence across various sports arenas where it already has established partnerships, including the NFL, NBA, MLB, NHL, and MLS.

Elevating the Fan Experience

The partnership underscores a shared ambition to enhance the cricketing experience for fans. Clover will be recognized as the Official Point-of-Sale Partner, which is intended to improve venue operations and create a seamless experience for attendees. This collaboration recognizes the growing influence of cricket as the world’s second most popular sport and seeks to further build its fanbase in the United States.

Sanjay Govil, owner of Washington Freedom, expressed his enthusiasm about the partnership, stating, “Fiserv is a world-class brand that aligns perfectly with our vision of innovation and global ambition. Together, we’re not just building a franchise; we’re creating pathways for cricket to flourish in America.”

A Vision for the Future

The importance of this partnership extends beyond just branding. It aims to inspire a cultural shift in how cricket is perceived in the U.S. As cricket begins to gain traction among American sports fans, Washington Freedom and Clover are embarking on a mission to reshape the sport's narrative and establish its relevance in the competitive landscape of American sports.

Guy Chiarello, Vice Chairman at Fiserv, described the partnership as a pivotal step in their strategy to connect sports with communities, stating, “We are excited to embark on this groundbreaking partnership with Washington Freedom, as it embodies our belief in the power of sports to unite people.” This synergy is expected to enhance the sport's appeal and commercial viability across the nation.

Official Launch of the Partnership

The collaboration will officially commence at the start of the 2025 Major League Cricket season, which runs from June to July. Enthusiasts can anticipate widespread engagement, with matches set to be broadcasted nationally and internationally, offering cricket following fans across the U.S. and around the globe an opportunity to tune in.

About Washington Freedom

Washington Freedom is a pioneering cricket franchise based in Washington D.C. Competing in the rapidly expanding Major League Cricket, the team aims to demonstrate the unifying power of sports and its potential to foster international connections. Partnering with Cricket New South Wales, one of Australia’s longstanding cricket organizations, Washington Freedom is poised to introduce top-tier talent and innovative practices to American cricket.

For further details, fans and interested observers are encouraged to visit www.washingtonfreedom.com.

About Fiserv

Fiserv, Inc., recognized as a Fortune 500 company, leads in payments and financial technology solutions. Through its commitment to innovation, Fiserv provides clients with a comprehensive suite of services aimed at achieving operational excellence and enhancing customer experiences. Focusing on various sectors including digital banking and e-commerce, Clover serves as a key component of Fiserv's extensive service offering, striving to redefine business management through cutting-edge technology. More information about Fiserv can be found at fiserv.com.