The Future of Fitness: AI-Sakura's Launch at JOYFIT
In a groundbreaking move for the fitness industry in Japan,
Tifana.com, a trailblazer in AI technology, has partnered with
Yamauchi Co., Ltd. to integrate the innovative
AI-Sakura into two of its flagship gyms:
JOYFIT24 Azabu-Juban and
JOYFIT24 Gym LITE Tobu Nerima. This revolutionary integration, which officially commenced on October 14, 2025, marks the first deployment of AI technology in gym operations across the nation.
Enhancing Customer Satisfaction with AI
The installation of AI-Sakura aims to streamline communication and reduce wait times for responses from the gym's headquarters. By providing quick and informative guidance to its members, the initiative seeks to enhance overall customer satisfaction. With the goal of making gym inquiries more accessible and friendly, the use of AI-Sakura is expected to not only improve service quality but also increase membership retention rates among existing clients and attract previously hard-to-reach demographics.
About Yamauchi Co., Ltd.
Yamauchi Co., Ltd. is a reputable entity in the health and fitness sector, primarily known for its
JOYFIT gym brand. The company is dedicated to creating welcoming spaces that cater to all fitness levels, ensuring that both beginners and advanced athletes feel at ease. The implementation of
AI-Sakura aligns with their mission to offer high-quality services and a comfortable training environment, promoting a theme of “feeling like there's always a friendly presence” at their facilities.
Multilingual Support for a Diverse Clientele
Located in the heart of Tokyo,
JOYFIT24 Azabu-Juban caters to a diverse array of clients, including many international visitors. With easy access from the station and a state-of-the-art gym environment, this location is tailored to serve a cosmopolitan audience. The
AI-Sakura avatar, placed at the gym entrance on a signage terminal, provides newcomers with essential information about gym usage and procedures. Its functionality ensures that customers can easily receive pertinent details even during off-peak hours when staff may not be available.
For existing members, AI-Sakura clarifies how to use membership cards and the facilities, creating an environment conducive to effective training. Newcomers are seamlessly guided through the registration process and pricing plans, eliminating any confusion. Additionally, AI-Sakura supports multiple languages, including English, Chinese, and Korean, allowing international customers to enjoy the gym without hesitation.
The capacity of
AI-Sakura to provide personalized assistance means that visitors can retrieve information at their own pace without needing to rely solely on staff availability. This creates a friendly and approachable atmosphere, improving the overall convenience and accessibility of gym use.
The AI Concierge at JOYFIT24 Gym LITE
Meanwhile,
JOYFIT24 Gym LITE Tobu Nerima has embraced technology with the introduction of an
AI Concierge. Utilizing the building's three-story structure, the gym has placed QR code-equipped acrylic panels at the entrance and the second floor, allowing visitors to interact with the
AI Chatbot Sakura. By simply scanning a QR code with their smartphones, clients can instantly access information about gym utilization, ongoing promotions, and how to effectively use the
JOYFIT app.
This setup provides users with immediate answers while they enjoy their workouts, enabling them to continue their training without interruption. As AI takes on common inquiries and facilitates enrollment processes, patrons can swiftly gather information and start their fitness journeys smoothly, even if it's their first visit.
Looking ahead, the data gathered from user interactions will help refine AI functionalities and enhance gym operations further. Tapping into analytics will guide the development of future promotional campaigns and services tailored to better meet customer needs, crafting a more personal and enjoyable fitness experience.
Future Outlook and Expansion Plans
As the introduction of
AI-Sakura unfolds, the team will closely monitor user feedback and engagement metrics to continuously improve the information provided and expand its features. Beyond the initial two locations, there are plans to extend this technology to other gyms, fostering an environment where more individuals can confidently and comfortably pursue their fitness goals.
About AI-Sakura
AI-Sakura embodies an intelligent assistant that doesn't require users to undergo any tuning or registration procedures. It highlights the importance of technology in promoting digital transformation (DX) in various sectors. The chatbot leverages advanced technologies such as ChatGPT and image-generating AI and is backed by a plethora of certifications in security and quality assurance.
Launched in October 2016,
AI-Sakura has become a staple for numerous enterprises and municipalities aiming to modernize their operations, proving itsworth across various contexts, from train stations to commercial facilities.
About Tifana.com
Founded in 2000 and headquartered in Tokyo's Meguro Ward,
Tifana.com stands by its mission of creating smiles through the power of the web and AI. The company has played a pivotal role in supporting digital transformation efforts and has made significant strides in website development and artificial intelligence, ensuring that businesses can thrive in this digital age.
As of March 2024,
Tifana.com will become part of the larger
HEROZ Co., Ltd. group, aiming for even broader horizons in service delivery and technological advancement.