LILYSILK Unveils Its First Concept Store in New York's Meatpacking District
LILYSILK Opens First Concept Store in New York
On February 27, 2025, LILYSILK, the premier silk brand known globally for inspiring a spectacular and sustainable lifestyle, marked a significant milestone by inaugurating its very first Concept Store in the vibrant Meatpacking District of Manhattan. The new store, located at 654 Hudson Street, invites shoppers to immerse themselves in an elegant retail experience that showcases the brand’s commitment to exquisite silk craftsmanship.
After 15 years of consistent growth, this opening is a pivotal step for LILYSILK as it expands into the brick-and-mortar retail sector, bringing its renowned silk clothing, bedding, and accessories to a prestigious shopping destination. The store harmoniously complements the upscale boutiques and cultural landmarks within the area, reflecting LILYSILK's refined aesthetic.
Designed by ViaClover, a distinguished firm from Southern California, the store's interior features a clean backdrop dominated by a bright lily-white hue accented with lily-green touches. This combination creates a welcoming and sophisticated atmosphere.
“The store serves as a blank canvas that allows LILYSILK designs to take center stage,” stated Alexander Meder, Vice President of Retail and Wholesale at LILYSILK. “The accents of lily-green artworks and comfortable lounge areas enhance the luxurious shopping experience, while carefully crafted shelves and closets evoke the familiarity of a home closet.”
The exclusive opening event anticipates the attendance of over 100 media representatives, industry experts, and dedicated brand enthusiasts. Attendees will be introduced to the brand's creative vision and will witness the public debut of LILYSILK's Creative Director, Yijia Shen.
As a special treat, guests at the opening will receive an exclusive LILYSILK Dreamer Set, which includes a silk pillowcase, an eye mask, and silk hair ties—designed to promote better sleep, healthier skin, and ultimate relaxation. Additionally, shoppers will have the unique opportunity to personalize their purchases with custom embroidery done on two embroidery machines available on-site. To commemorate the grand opening, customers will also receive a special gift with every in-store purchase.
The store's hours of operation are as follows:
- - Monday: Closed
- - Tuesday to Friday: 11 AM - 6 PM
- - Saturday: 11 AM - 7 PM
- - Sunday: 12 PM - 5 PM
“We are thrilled to open LILYSILK’s first Concept Store in New York, a city renowned for its innovation, style, and timeless elegance,” expressed David Wang, CEO of LILYSILK. “This space is more than just a store; it is a destination for those who appreciate fine silk craftsmanship, sustainable fashion, and modern luxury. Join us as we celebrate this significant moment and continue to grow with the community.”
For a firsthand experience of this new luxurious shopping environment, visit LILYSILK's Concept Store at 654 Hudson Street, New York, NY 10014.
Topics Consumer Products & Retail）
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