#USA #Chicago #Wilson Sporting Goods #Intrigue Tour #Marta Kostyuk

Wilson Sporting Goods Unveils the First Women's-Only Tennis Shoe: The Intrigue

Wilson Sporting Goods Co. has made a landmark move in the sports industry by launching the Intrigue™ Tour, its first high-performance tennis shoe designed specifically for women. This innovative footwear is engineered for comfort, style, and efficiency, reflecting the needs of the modern female athlete.

A Design Driven by Female Athletes

The development of the Intrigue involved close collaboration with professional athlete Marta Kostyuk, ensuring that the shoe caters to the unique demands of women in the tennis arena. Gordon Devin, President of Wilson Sportswear, emphasized the company’s commitment to empowering female athletes across all levels. He stated, "The game continues to grow and evolve, and we are committed to innovating and delivering the best products for our players to thrive."

The Intrigue aims to redefine speed and give women tennis players an edge on the court. Kostyuk expressed her enthusiasm, saying, "Wilson and I wanted to create something that empowers women to move quicker and be more agile while still looking sharp. The Intrigue does exactly that. This shoe has made my game faster and more relentless."

Groundbreaking Fit and Technology

The shoe's design is grounded in extensive research into women's foot anatomy and preferences. Shivam Bhan, Senior Director of Footwear at Wilson, explained the brand's dedication to creating a fitting experience that encompasses comfort and security. This led to the introduction of a new women's-specific last, establishing a new standard in tennis footwear for women.

The Intrigue features three cutting-edge technologies:

1. UltraShield: A newly engineered mesh that offers lightweight, breathable comfort while ensuring durability in challenging conditions.
2. FootFrame: This innovative support system provides personalized comfort for various foot shapes and sizes, integrating seamlessly with the shoe's laces for a customizable fit.
3. SwiftStep: A drop-in sockliner designed to enhance responsiveness by bringing the foam closer to the foot.

Availability and Model Variations

The Intrigue will officially hit the market on February 11, 2025, available in the Dewberry colorway through Wilson's online store. There are several models to accommodate different playstyles, with the Tour model retailing at $158, the Pro model at $138, and the Lite version at $98.

With the launch of the Intrigue, Wilson Sporting Goods reasserts its dedication to empowering women in sports, setting a new benchmark for high-performance gear tailored to the needs of female athletes. The company continues to embrace innovation and athlete feedback as core components of its product development approach.

For more information about the new Intrigue line and other Wilson products, visit Wilson's official website or follow their social media for updates.