Joseph Chong Takes the Helm as Chief Marketing Officer at Zum

Zum Appoints Joseph Chong as Chief Marketing Officer

Zum, the leader in modern student transportation, has recently appointed Joseph Chong as its new Chief Marketing Officer. With over 25 years of experience in marketing leadership, primarily within technology, Chong is set to drive the company's growth objectives and elevate its marketing strategies.

As Zum lays the groundwork for national expansion and increases its technology-driven student transport offerings, Chong's role will be pivotal. He aims to streamline the marketing narrative around Zum's innovative capabilities, response to school district requirements, and family engagement. His previous experience includes significant roles at Incode, Zoom, Salesforce, and Twitter, allowing him to bring a wealth of knowledge in scaling businesses successfully.

Joseph Chong's academic background includes graduating from Harvard College and The Wharton School, cementing his extensive capabilities in business and marketing. Chong's vision aligns with Zum's mission to revolutionize student transportation in the United States—the largest mass transit system nationwide—by replacing outdated models with a technology and AI-driven approach that emphasizes safety, transparency, and reliability.

In his new role, Chong expressed excitement about the transformation occurring within Zum:
>“Zum is setting a new standard in student transportation with technology that reduces commute times, increases visibility and transparency, and ensures students arrive at school ready to learn. I’m excited to join the team at a moment of significant momentum, and to help bring Zum's world-class technology and operations to even more communities nationwide.”

Ritu Narayan, the founder and CEO of Zum, echoed the sentiments, highlighting the crucial stage at which Zum finds itself as more school districts consider modernizing their approach to student transportation. Narayan remarked,
>“Joseph's experience building and scaling trusted brands aligns perfectly with where Zum is today. As more districts turn to Zum to modernize student transportation, Joseph's leadership will help us deepen impact and continue raising the bar for how student transportation is delivered.”

Currently, Zum is servicing over 4,000 schools across 14 states and has formed partnerships with several significant school districts, such as Los Angeles Unified, Boston Public Schools, and Seattle Public Schools. With Chong at the helm of marketing, the company is poised to enhance its reach and service quality.

Zum continues to receive recognition for its innovative approach to transportation. Globally acclaimed, the company has raised substantial funding—over $350 million—from premier investors, including Sequoia Capital, GIC, and SoftBank, and is featured among Fast Company’s World's Most Innovative Companies and CNBC’s Disruptor 50. The ongoing commitment to modernizing student transportation remains at the core of Zum’s mission. To learn more about how Zum is transforming student transportation across America, visit www.ridezum.com.