#Revenue Management #Luxembourg #Microsoft #XTEL

XTEL Unveils Enhanced Revenue Management Solutions

XTEL, a frontrunner in AI-first revenue management solutions, recently made significant strides in the retail sector with its latest advancements showcased at NRF 2026. The company has announced enhancements to its Trade Promotion Optimization (TPO) solution, focusing particularly on Assortment AI functionality. This allows global consumer packaged goods (CPG) brands and retailers to leverage actionable analytics for revenue, margins, and growth.

The integration of XTEL's expertise with Microsoft’s cloud and AI technologies provides a comprehensive commercial engine that is not only capable of analyzing data but also facilitating real-time decision-making. Companies using this platform can anticipate improvements in their revenue management processes, which encompass critical areas such as pricing, promotions, and assortment, thus ensuring they stay competitive in a rapidly evolving marketplace.

A Spotlight on Innovation at NRF 2026

During NRF 2026, attendees got a firsthand look at XTEL's innovations through a series of video demonstrations that illustrated the capabilities of the Revenue AI booster integrated within the TPO solution. These videos depicted how AI can enhance trade promotion planning, optimize assortments, and streamline revenue management workflows. Additionally, immersive virtual reality demonstrations provided an interactive experience, showcasing the integrated platform’s ability to empower commercial teams.

By harnessing a variety of Microsoft services—including Microsoft 365 Copilot and Azure AI—XTEL combines security, compliance, and data management that empowers organizations to operate with agility. XTEL's new offerings can be easily accessed through the Microsoft Marketplace, making it accessible to a vast audience of global retailers.

Key Collaboration Benefits

Amber Brooner, Chief Revenue Officer at XTEL, emphasized the power of this collaboration by stating that the combination of XTEL's specialized CPG intelligence with Microsoft's enterprise cloud enables businesses to execute integrated commercial cycles efficiently. This union not only leads to faster decision-making but also boosts trade promotion return on investments (ROI).

These platforms seamlessly integrate various Microsoft technologies, ensuring compliance and real-time insights. The combination of Azure OpenAI and Azure SQL, alongside XTEL's proprietary ADAM (Augmented Data Management) engine, guarantees that teams can automate workflows and drive significant business results.

About XTEL

Founded in 2015, XTEL has positioned itself as a leader in providing essential, cloud-native, and AI-driven revenue management solutions. Currently, the company serves over 100 globally recognized CPG brands and manages an impressive annual trade spending portfolio exceeding €350 billion. With its primary market located in the U.S., XTEL continues to pursue product innovation and global expansion following its transformation into a standalone entity in 2023, supported by Bain Capital. The company aims to sustain an impressive growth trajectory of 50% or more annually as it continues to innovate within the multi-billion-dollar market.

For more detailed information about XTEL and its innovative offerings, visit www.xtech.ai.