ViewLift Expands Its Reach Through Comcast's Xfinity and Xumo Platforms

ViewLift Expands Its Distribution

In a bold move to enhance its reach, ViewLift, a renowned leader in digital solutions for sports and media content owners, has announced the launch of its applications on Comcast’s Xfinity and Xumo platforms. This strategic expansion is set to significantly boost accessibility and viewer engagement across the board.

New Platforms, New Opportunities

As of June 26, 2025, ViewLift’s applications, including Monumental+ from Monumental Sports Network and Altitude+ from Altitude Sports, are now available on popular Comcast services: Xfinity X1, Xfinity Flex, Xumo TV, and the Xumo Stream Box. This integration allows millions of households to access live games, behind-the-scenes content, and exclusive programming from prominent teams such as the Washington Capitals, Wizards, Mystics, Denver Nuggets, and Colorado Avalanche.

Rick Allen, CEO of ViewLift, expressed his excitement about the expansion, stating, "We are thrilled to extend Monumental+ and Altitude+ to fans through Comcast's Xfinity and Xumo devices. This milestone reflects our commitment to delivering premium content with unmatched accessibility and user experience."

Leadership Changes

In alignment with this expansion, ViewLift has appointed Charles Mellilo as the Chief Business Officer. Mellilo brings over 20 years of expertise in driving strategic partnerships, revenue generation, and direct-to-consumer streaming success within major sports and media organizations. Throughout his career, he has held significant roles, including director of media and marketing at World Racing Group and executive positions at Endeavor Streaming, where he was instrumental in launching and expanding platforms for major entities like UFC, NBA, ESPN, and WWE.

"Charles is a seasoned leader with extensive streaming experience and a proven track record of building high-impact business teams," added Allen. "As we expand our business globally, his leadership will be crucial in accelerating revenue and delivering greater value to our partners."

Mellilo, who has accepted the new role, shared his thoughts on joining ViewLift during this exciting period, emphasizing the company's exceptional technology and customer focus. He stated, "I look forward to driving ViewLift’s success and increasing its impact within the global sports and media ecosystem."

About ViewLift

ViewLift specializes in providing digital solutions tailored to content owners, particularly in distributing live and on-demand video content. Armed with proprietary cloud-based technology, ViewLift enables digital platforms for sports, media, and entertainment brands worldwide. The services offered by ViewLift include content management, multi-platform distribution, real-time analytics, viewer engagement tools, and flexible monetization models including AVOD (Advertising Video on Demand), SVOD (Subscription Video on Demand), TVOD (Transactional Video on Demand), and hybrid models.

Recognized for maximizing audience interaction and revenue potential, ViewLift collaborates with notable sports clients including the NHL, 16 top U.S. professional sports teams, the Professional Fighters League, LIV Golf, and various regional sports networks. Furthermore, renowned media clients include NBC, TEGNA, and Kroenke Sports and Entertainment’s MOTV.

For more information about ViewLift and its services, visit www.viewlift.com.