#China #Shanghai #Blokees #Toy Expo #HERO Series

Blokees Shines at China Toy Expo 2026

From October 21 to 23, 2026, Blokees, a renowned name in assembly character toys, unveiled a remarkable collection of over 900 products at the China Toy Expo. This event highlighted Blokees' commitment to innovation and competitiveness in the toy industry, showcasing a variety of popular brands and exciting new franchises.

Blokees entertained toy aficionados with stunning displays from its two main product lines, Blokees Model Kits and BLOKEES WHEELS. The presentation included nearly 40 new products from fan-favorite HERO series such as HERO5, HERO8, and HERO10, alongside iconic licenses ranging from Ultraman and Kamen Rider to Transformers and Mega Man. Notably, they also introduced the original franchise, Hero Infinity, which further broadens their offering for collectors.

Among the highlights was the premiere of the Mega Man HERO10 Series 1, marking the debut of this series in the toy market. With over 30 products making their first appearance, Blokees is clearly setting the stage for a competitive launch, ensuring collectors and fans have exciting new items to add to their collections.

In addition to the HERO series, Blokees also featured nearly 50 products under various brands such as Champion and Fantastic, representing 13 international franchises including Naruto, Hatsune Miku, and Pokémon. Moreover, they unveiled several new items, reinforcing their broad appeal across different audiences and markets.

Innovation and Experience

Blokees didn’t stop there. In a bid to enhance user engagement, they introduced DaaLaMode, a line that allows for articulation and customization of outfits, appealing to those who cherish personalization in their toys. Another standout was TERRAVENTURE, an animal-themed collection inspired by Jurassic World, which saw four new products launched, thus expanding the range even further.

The BLOKEES WHEELS series was also on display, consisting of product lines that embrace assembly, play, collection, and customization, with prototypes of Transformers like C05 and CT04 making a splash after being previously shown in gray prototypes at the Wonder Festival.

Commitment to Growth

Blokees has demonstrated a relentless pursuit of innovation. As of June 30, 2026, the company holds an impressive portfolio of 559 national patents, along with 25 patents granted internationally and 85 national invention patents. Their commitment to research and development is positioned to fuel future products that resonate well with consumers around the globe.

Blokees' BFC (Blokees Family Creator) initiative allows fans to engage more deeply with the brand by creating and sharing their own toy designs. The 2026 edition of the BFC creation contest saw participation from 22 countries and regions, showcasing selected works from creators, which were exhibited at the expo.

Guided by the motto, “Universally appealing, Stepwise pricing, Globally promoting”, Blokees continues to connect innovative R&D with globally recognized intellectual properties. This strategic approach enables them to deliver richer products and experiences to players and collectors worldwide, solidifying their role as a leader in the competitive toy market.

As Blokees continues to strengthen its competitive edge, the 2026 China Toy Expo serves as a testament to its ongoing journey of growth and innovation, inspiring excitement and engagement among toy lovers and collectors alike.