Blokees Unveils Over 900 Innovative Products at 2026 China Toy Expo
Blokees Shines with Over 900 New Products at 2026 China Toy Expo
In a remarkable showcase of creativity and innovation, Blokees, a leading brand in collectible action figures and construction sets, displayed an impressive 900+ products at the 2026 China Toy Expo, held from October 21 to 23. This year's expo reaffirmed Blokees' commitment to enhancing its product competitiveness in an ever-evolving toy industry.
The highlight of Blokees' presentation included two primary product categories: the Blokees model kits and the BLOKEES WHEELS series, both of which illustrate the brand's dedication to continuous innovation. For action figure collectors, Blokees unveiled approximately 40 new items from its HERO series, featuring renowned franchises such as Ultraman, Kamen Rider, Transformers, and Mega Man. Among these releases, the Mega Man HERO10 Series 1 stood out as it marked the franchise's debut in the HERO10 series.
Additionally, the Blokees model kits showcased around 50 products from various series, including Champion, Champion Lite, Fantastic, and Legend. These kits featured a diverse array of global franchises such as Transformers, Naruto, Hatsune Miku, and Pokémon, along with several new introductions that further expand their appealing range.
Innovative Series Launches
Diving deeper into the product specifics, Blokees also introduced the DaaLaMode series, which allows for unique customization of articulated joints and apparel. Moreover, the TERRAVENTURE series, inspired by the Jurassic World, made its debut with four new products, expanding the brand's offerings in themed collectibles.
The BLOKEES WHEELS line presented in the expo comprised Series C, E, and S, intricately blending assembly, playability, collecting, and customization. Notably, the Transformers C05 and CT04 models were revealed in full-color prototypes, attracting considerable attention after their initial grayscale prototype appearance at the previous Wonder Festival.
As part of Blokees' strategy for maintaining a competitive edge, the brand continues to invest in research and development. By June 30, 2026, Blokees had secured 559 domestic patents, 25 international patents, and 85 domestic invention patents, which illustrate their commitment to fostering innovation.
Community Engagement and Innovation
Further amplifying user engagement, Blokees launched a community initiative known as the BFC (Blokees Family Creator) network. This program extends product ownership experiences into creative collaboration processes, featuring global participation in toy creation. The 2026 BFC Creation Contest witnessed entries from 22 countries, showcasing some of the best creative works, further deepening the connection between the brand and its community of enthusiasts.
Guided by the principle of 'Universal Appeal, Step-based Pricing, and Global Promotion,' Blokees will continue to merge innovative R&D with well-known global franchises. This approach promises to deliver an array of exciting products and captivating experiences for toy collectors and fans around the world.
By participating in key events like the China Toy Expo, Blokees not only showcases its latest offerings but also aims to inspire creativity and community among toy enthusiasts, nurturing a culture of collaboration and innovation within the toy industry.
Topics Consumer Products & Retail）
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