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Chubbies Launches Cheekies: A New Women's Swimwear Brand

Chubbies, a lifestyle brand known for its weekend-centric apparel, has announced the debut of Cheekies, an exciting new swimwear line for women. The brand aims to empower women and enhance their swimsuit experience by offering styles crafted for comfort, flexibility, and free-spirited adventures.

The introduction of Cheekies marks a significant milestone for Chubbies, coinciding with its 15-year anniversary. Over the years, many women who previously bought swimsuits for the men in their lives expressed a desire for swimwear specifically tailored to their needs. Responding to this demand, Cheekies is designed with women at the forefront, prioritizing fit, personality, and self-expression.

Celebrating Connection and Authenticity

The launch campaign for Cheekies was captured in the picturesque setting of Sayulita, Mexico. The promotional materials highlight a genuine group of friends, coordinated by model Ingrid Medeiros, embodying the carefree essence of a girls' trip. The vibrant and sun-filled images showcase real connection, candid moments, and the joy of shared experiences, laying the groundwork for the new brand's narrative.

Kit Garton, Co-Founder of Cheekies and Senior Vice President, Commercial at Chubbies, has emphasized the vision behind Cheekies: “We want women to feel sexy and supported—confident and effortless. The pressure surrounding swimwear has often left women feeling vulnerable, and we designed Cheekies to alleviate that stress.” This thoughtful, consumer-centered approach lays the foundation for Cheekies, creating a product that resonates deeply with its audience.

A Collection That Speaks to Women

The first collection from Cheekies features a delightful blend of playful prints and versatile solids, all designed for easy mixing and matching. Each piece in the lineup includes adjustable swim silhouettes with flexible sizing, allowing women to customize their fit according to their preferences. This thoughtful consideration of customer desires ensures that every moment spent in Cheekies will feel intentional and stylish.

Rainer Castillo, Chubbies' President and Co-Founder, has highlighted the strategic intent behind this launch, stating, “Cheekies is not merely an extension of our lineup; it is about building a uniquely feminine brand from the ground up.” By fostering an all-women team to bring Cheekies to fruition, Chubbies aims to convey a distinct point of view while leveraging its expertise in design and bold prints.

As Cheekies grows, the emphasis will remain on creating authentic connections and fostering a nurturing community for women. The brand aims to represent a space where women can feel empowered, express themselves through swimwear, and embrace every fun-filled moment, unencumbered by self-doubt.

Customers can explore Cheekies’ collection, available online at Cheekies.com and through partners such as DICK'S Sporting Goods starting in April 2026. With its focus on comfort-first designs, luxe fabrics, and styles that celebrate individuality, Cheekies stands ready to take the swimwear market by storm, ensuring that every woman can enjoy the sun-soaked moments she cherishes.

Conclusion

In summary, Cheekies is set to redefine women's swimwear, merging thoughtful design with a fun, expressive identity. As part of the Solo Brands portfolio, it not only inherits Chubbies' commitment to quality and style but also strives to create an inclusive space for all women who are ready to enjoy their lives by the water. Through Cheekies, Chubbies invites you to escape the ordinary and celebrate every beach day, pool party, and adventure.

Cheekies is here to take the pressure off swimwear shopping; it's about fun, it's about friendship, and most importantly, it's about feeling great in your own skin when the sun comes out.