#United States #Frankfort #Chris Stapleton #Buffalo Trace #Traveller Whiskey

A Bold New Journey: Traveller Whiskey Full Proof

In a remarkable blend of music and craftsmanship, Buffalo Trace Distillery has partnered with Grammy Award-winning artist Chris Stapleton to launch the newest addition to their acclaimed whiskey line—Traveller Whiskey Full Proof. Announced on February 11, 2026, this full-proof variant is a testament to the artistry behind American whiskey blending. Bottled at an impressive 121 proof, it takes the essence of the original Blend No. 40 to new heights, offering whiskey lovers a deeper, more vibrant flavor profile while retaining the smooth drinkability that people have come to love.

A Harmonious Collaboration
Both Stapleton and Buffalo Trace’s Master Distiller Harlan Wheatley view whiskey blending as an art form similar to music-making, where precision, creativity, and balance play key roles. Their partnership exemplifies this philosophy, showcasing how the spirit of experimentation can yield exceptional results. During a backstage meeting, the duo decided to explore how far they could push Traveller’s signature 90 proof experience. The excitement grew when they settled on a higher-proof expression that resonated with both their tastes.

“Prior to this collaboration, I usually favored the stronger, barrel-proof options,” Stapleton noted. “However, this journey has been phenomenal. We had a tasting after a show with two contenders, and 121 proof was an immediate favorite. It's still easy to drink, just more amplified.”
This sentiment perfectly captures the ethos behind Traveller Whiskey Full Proof: more of what you love.

Crafting Distinctive Flavors
Wheatley emphasizes that experimenting with proof levels unveils new flavor dimensions in whiskey. He notes, “When we toyed with the proof of Traveller's blended recipe, unique flavors emerged that aren’t as pronounced in the 90 proof version. It’s fascinating how the blend responds to these variations.”
Highlighted by rich notes of caramelized sugar, baking spice, and toasted oak, the 121 proof release enhances the original’s smooth foundation with layers of vanilla, warm toffee, and dark fruit. This innovative approach challenges traditional expectations of blended whiskeys, revealing a drink that offers complexity without losing the hallmark of easy enjoyment.

Rising Fame and Impact
Since its inception in January 2024, the Traveller brand has skyrocketed in popularity, racking up awards and accolades. In 2025, it was designated the “Official Whiskey of Major League Baseball,” gaining further traction among sports enthusiasts. The brand also made a splash in NASCAR with its presence on the No. 40 Chevrolet driven by Justin Allgaier, who achieved a respectable ranking in the prestigious DAYTONA 500 race.

Initially a limited release, Traveller Whiskey Full Proof is now making its way to retailers, bars, and restaurants nationwide through Sazerac's distribution network, with a suggested retail price of $39.99 for a 750ml bottle. This exciting offering is not just a drink; it embodies a story of creativity, collaboration, and dedication to quality, inviting whiskey aficionados to experience its distinctive character.

For those eager to explore this latest innovation, further details are available at travellerwhiskey.com.

About the Collaborators
Buffalo Trace Distillery, located in Frankfort, Kentucky, boasts a rich history dating back to 1775 and has produced a spectrum of award-winning spirits, including bourbons and vodkas. It holds numerous accolades in the industry, including recognition from Whisky Magazine and Wine Enthusiast.
Chris Stapleton, a Kentucky native, has made significant strides in the music industry, winning multiple Grammys and producing chart-topping songs. Renowned for his soulful voice and songwriting prowess, his recent collaborations and performances continue to captivate audiences.

In the world of whiskey and music, the synergy between Chris Stapleton and Harlan Wheatley highlights an exciting future for craft spirits while enhancing the rich narrative surrounding both industries.