Cantu Launches Comprehensive Ultra Moisture Collection for Enhanced Hair Hydration and Care
Cantu, a trailblazer in textured hair care, has officially launched its latest innovation: the Ultra Moisture Collection. This new line promises to deliver deep, long-lasting hydration specially formulated for those with textured hair, ensuring moisture retention for up to five days.
The Ultra Moisture Collection contains four essential products designed to nourish dry coils and curls, rebuilding their moisture balance from root to tip. The star ingredients include Batana Oil and Jamaican Black Castor Oil (JBCO), both renowned for their ability to restore shine and softness to brittle hair.
The collection features:
1. Ultra Moisture Nourishing Shampoo
Gently cleanses while providing lasting hydration, ensuring your curls and coils stay moist and quenched.
2. Ultra Moisture Nourishing Mask
This product uses a proprietary blend of vitamins and oils to repair damaged hair, deeply nourish, and help prevent breakage.
3. Ultra Moisture Nourishing Leave-In
Absorbs into curls and coils to detangle and soften while providing ongoing nourishment, promoting shinier and more manageable hair.
4. Ultra Moisture Nourishing Curl Cream
Wraps curls in luxurious hydration while defining them for a long-lasting hold, reducing frizz and enhancing shine.
Formulated particularly for hair types 3A–4C, each product in the Ultra Moisture Collection combines creamy textures with scientifically proven formulas to cater to curls that need comprehensive care. This carefully crafted lineup not only cleanses and manages curls but also helps maintain hydration levels over time.
Cristina Avila, the Vice President of Innovation and New Product Development at PDC Brands, explained, "Dryness is one of the main challenges faced by those with textured hair. Many products may help add moisture, yet the real test is moisture retention. Our Ultra Moisture Collection pairs advanced science with key natural ingredients to ensure long-lasting hydration and a viable solution tailored for curls and coils."
The collection is free from sulfates, parabens, silicones, and mineral oils, emphasizing a commitment to maintaining hair health without weighing it down with harmful substances.
Tarun Malkani, CEO of PDC Brands, elaborated on Cantu's mission, stating, "Our knowledge on textured hair drives our science-based approach. The Ultra Moisture Collection marks a significant milestone in our goal to provide targeted solutions for varied hair texture needs, reaffirming Cantu as the go-to brand for hair hydration."
Currently available at select Target and CVS retailers nationwide, with plans for Walmart availability starting in March, the Ultra Moisture Collection aims to elevate the hair care routine of consumers seeking effective solutions for their unique curl needs.
As Cantu continues to prioritize innovation and customer satisfaction, this collection stands as a testament to the brand's dedication to offering high-quality and accessible hair care products that empower individuals to embrace their natural beauty confidently.
The Ultra Moisture Collection contains four essential products designed to nourish dry coils and curls, rebuilding their moisture balance from root to tip. The star ingredients include Batana Oil and Jamaican Black Castor Oil (JBCO), both renowned for their ability to restore shine and softness to brittle hair.
A Look Inside the Collection
The collection features:
1. Ultra Moisture Nourishing Shampoo
Gently cleanses while providing lasting hydration, ensuring your curls and coils stay moist and quenched.
2. Ultra Moisture Nourishing Mask
This product uses a proprietary blend of vitamins and oils to repair damaged hair, deeply nourish, and help prevent breakage.
3. Ultra Moisture Nourishing Leave-In
Absorbs into curls and coils to detangle and soften while providing ongoing nourishment, promoting shinier and more manageable hair.
4. Ultra Moisture Nourishing Curl Cream
Wraps curls in luxurious hydration while defining them for a long-lasting hold, reducing frizz and enhancing shine.
Formulated particularly for hair types 3A–4C, each product in the Ultra Moisture Collection combines creamy textures with scientifically proven formulas to cater to curls that need comprehensive care. This carefully crafted lineup not only cleanses and manages curls but also helps maintain hydration levels over time.
A Science-Backed Approach
Cristina Avila, the Vice President of Innovation and New Product Development at PDC Brands, explained, "Dryness is one of the main challenges faced by those with textured hair. Many products may help add moisture, yet the real test is moisture retention. Our Ultra Moisture Collection pairs advanced science with key natural ingredients to ensure long-lasting hydration and a viable solution tailored for curls and coils."
The collection is free from sulfates, parabens, silicones, and mineral oils, emphasizing a commitment to maintaining hair health without weighing it down with harmful substances.
Reflecting on Texture Needs
Tarun Malkani, CEO of PDC Brands, elaborated on Cantu's mission, stating, "Our knowledge on textured hair drives our science-based approach. The Ultra Moisture Collection marks a significant milestone in our goal to provide targeted solutions for varied hair texture needs, reaffirming Cantu as the go-to brand for hair hydration."
Currently available at select Target and CVS retailers nationwide, with plans for Walmart availability starting in March, the Ultra Moisture Collection aims to elevate the hair care routine of consumers seeking effective solutions for their unique curl needs.
As Cantu continues to prioritize innovation and customer satisfaction, this collection stands as a testament to the brand's dedication to offering high-quality and accessible hair care products that empower individuals to embrace their natural beauty confidently.
Topics Consumer Products & Retail）
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