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New Era and adidas Expand NCAA Baseball Partnership

In an exciting development for college baseball enthusiasts, New Era, the renowned sports and lifestyle brand, has announced an expansion of its partnership with adidas. This collaboration, which initially kicked off in Spring 2025 with a few select universities, is set to roll out on-field caps for more teams in the NCAA's Power Four conferences starting in 2026.

This partnership aims to elevate both player performance and fan engagement across some of the leading collegiate baseball programs in the nation. The cap collection will now cater to teams such as the University of Louisville Cardinals, NC State University Wolfpack, University of Kansas Jayhawks, Texas Tech Red Raiders, Indiana University Hoosiers, University of Nebraska-Lincoln Cornhuskers, and Mississippi State University Bulldogs.

Expanding the Collaboration

The collaboration first gained traction last year with the Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils. Building on that success, New Era's Vice President of Global Licensing & Business Development, Bruce Popko, stated, "After last year's successful launch, we're excited to give more teams access to our premium, game-ready headwear. Our caps are crafted focusing on durability and the specific needs of athletes, ensuring they can perform at their best throughout the season."

Each team will have players donning either the classic 59FIFTY® or the Low-Profile 59FIFTY® models while fans can choose from a variety of styles, including the 9SEVENTY® Stretch-Snap, 39THIRTY® M-Crown, 9FORTY® M-Crown, and 9TWENTY® models. The caps prominently feature the schools' colors and logos, with designs reflecting a synergy between New Era's quality craftsmanship and adidas' fresh take on sports apparel.

Celebrating the Tradition of Excellence

John Miller, the President of adidas North America, echoed Popko's enthusiasm, noting the momentum from the initial launch and the intent to broaden their collegiate portfolio. He remarked, "This strategic expansion deepens our presence across the collegiate landscape, unlocking further collaboration with a proven leader in headwear." By offering these high-quality caps, both New Era and adidas are committed to supporting the tradition of excellence in college baseball.

The new collection enables athletes to showcase their school pride while ensuring that they have the best possible equipment as they take to the field.

Availability and Future Prospects

The on-field caps will first hit the field on February 13, 2026, with availability for purchase starting March 3 on the New Era website. College baseball fans should mark their calendars and prepare to support their favorite teams with these exclusive headwear options that merge style with functionality.

With deep roots in both sports culture and lifestyle, New Era continues to be a frontrunner in the headwear industry since its inception in 1920. Meanwhile, adidas maintains its status as a global sports goods leader. The fusion of these two esteemed brands presents a promising collaboration for not only enhancing the athletic experience but also enriching the fan culture surrounding NCAA baseball.

As we look forward to the launch of these exciting caps, the anticipation among players and fans alike is palpable, setting the stage for an engaged and invigorating baseball season in 2026.