#USA #New York #Silk Vanilla Almondmilk #Phaedra Parks #Cereal Test

Silk and Phaedra Parks: The Ultimate Cereal Taste Test

In a bold move to prove the supremacy of Silk Vanilla Almondmilk, Silk has launched an engaging initiative that blends taste testing with a dash of drama. According to recent national surveys, a staggering 7 out of 10 individuals who consume dairy milk actually prefer the smooth, creamy taste of Silk Vanilla Almondmilk when paired with their favorite breakfast cereals.

Silk is not just relying on survey data; they are set to take this evidence a step further. To celebrate this culinary discovery, Silk has announced the Cereal Liar Breakfast's Ultimate Taste Test, occurring on January 9 in the heart of New York City. Partnering with reality television star Phaedra Parks, known for her talents in uncovering the truth, Silk will host a unique pop-up event that promises to create a buzz around breakfast habits.

The Taste Test Challenge

Participants will take part in a fun activity—tasting cereal with both Silk Vanilla Almondmilk and traditional dairy milk to see which they truly prefer. Those who claim to be dairy loyalists will be challenged to submit themselves to a polygraph test, whereby Silk aims to confirm if they really tell the truth about their milk preferences. This inventive approach adds an extra layer of excitement, potentially exposing those who may be bluffing about their favorite milk!

Kallie Goodwin, the Senior Vice President of Plant-Based Beverages at Danone North America, commented on this initiative, saying, "Our goal is not just to highlight the national taste test results affirming Silk as the premier cereal companion but also to invite more consumers to discover the delicious taste of Silk—effortlessly enhancing their breakfast experience."

Join the Fun

Those in New York City on January 9 are invited to the Silk Cereal Liar pop-up located at 242 Elizabeth St., New York, NY 10012, from 8 a.m. to 5 p.m. Participants can enjoy tasting their cereals and might even walk away with cash if they successfully fool the polygraph examiners. The stakes are set high to determine whether they are indeed Cereal Liars!

Phaedra Parks enthusiastically stated, "This event will be filled with drama and excitement as we aim to reveal the truth behind our breakfast choices. I can't wait to see who will spill the beans and who will be the ultimate Cereal Liars!"

Connect and Celebrate

Social media will play a prominent role in this event, inviting audiences to follow along on platforms such as Instagram and TikTok to catch real-time updates and interactions from the event. Interested parties can also host their own Cereal Liar taste tests at home, encouraging them to check out Silk's product locator for nearby availability.

About Silk and Danone North America

Silk, established in Boulder since 1977, has a vision rooted in the belief that plant-based products can contribute to both personal health and the wellbeing of our planet. Their products, ranging from various plant-based milks to dairy-free yogurts, resonate with the growing trend toward healthier, sustainable eating. Danone North America, their parent company, is renowned for championing high-quality food and beverage options and is committed to social responsibility and ecological balance, being a Certified B Corporation.

With the increasing popularity of plant-based diets, Silk is poised to continue its expansion in the food market, showcasing the versatility and taste of their products. Connect with Silk online for more information and opportunities to enjoy great plant-based options.

So mark your calendars and prepare for a cereal showdown that challenges everything you thought you knew about breakfast!