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Introducing the Pokeflat Quick: The Ultimate Ultralight and Slim Umbrella

Today marks an exciting milestone as Waterfront Co., famous for its innovative umbrella designs, officially launches the Pokeflat Quick umbrella. This ultra-slim folding umbrella, measuring just 2.5 cm when closed, is created to fit effortlessly into daily routines while eliminating the common inconveniences associated with traditional umbrellas.

Background of the Pokeflat Series

The Pokeflat line has gained immense popularity since its debut in 2004 and has reached over 24 million units sold. Previously available through crowdfunding campaigns, the Pokeflat Quick promises to elevate user experience even further. Responding to customer feedback, it retains the hallmark slimness but introduces enhancements for better usability. This product is poised to become a daily essential for commuters and anyone on-the-go.

Addressing Consumer Needs

A comprehensive survey of umbrella users conducted by Waterfront revealed some key frustrations: 65.5% of respondents expressed issues with bulkiness when transporting umbrellas, while 31.8% found folding them after use cumbersome. Furthermore, preferences showed a strong demand for lightweight and portable options (44%), along with budget-friendly pricing (43.6%). These insights catalyzed the creation of the Pokeflat Quick.

Key Features of Pokeflat Quick

• - Remarkable Thinness and Weight: Weighing only 185 grams, this umbrella is designed to comfortably fit in bags without adding bulk. Its pocket-sized dimensions make it incredibly portable, ideal for everyday usage.

• - Quick and Easy Folding: Based on patented technology, the Pokeflat Quick allows users to fold it swiftly while maintaining its slim profile. Enhanced with a shape-memory PET film, it guarantees smooth folding motion, making it ideal for quick storage in transit spaces like train stations or entryways.

• - UV Protection: The umbrella isn’t just for rain! With a UV cut rate of up to 98% and a UPF rating of 50+, it provides protection from harmful sun rays, making it practical even on sunny days.

• - Affordable Pricing: Unlike traditional shape-memory umbrellas priced between ¥5,000 to ¥9,000, the Pokeflat Quick is available for a budget-friendly ¥2,970 (tax included), making it accessible to a larger audience who value both quality and economics.

Why Pokeflat Quick Stands Out

Waterfront’s commitment to user comfort is at the heart of the Pokeflat Quick’s design. By solving the folding difficulties that past versions of the Pokeflat line faced, this new model reinforces Waterfront's dedication to everyday convenience. The innovative PET film ensures lasting performance, while its cost-effectiveness further enhances its appeal.

The Evolution of the Pokeflat Series

The Pokeflat series has repeatedly earned accolades, including awards for excellence in product service by the Nikkei. Looking ahead, the upcoming Pokeflat 2.0 will also aim for recognition by competing for the Good Design Award in 2024. With an expanding range, Waterfront aims to maintain its status as a market leader in functional yet stylish umbrellas.

Product Specifications

• - Name: Pokeflat Quick Umbrella (55 cm)
• - Price: ¥2,970 (incl. tax)
• - Rib Length: 55 cm
• - Weight: Approximately 185 g
• - Dimensions: Diameter of 100 cm, length of 55 cm, and folded size of approximately 24 cm x 6.5 cm x 2.5 cm.
• - Colors Available: Black, Gray, Dark Navy.

Availability

The Pokeflat Quick is available starting today, October 9, through multiple sales channels including Waterfront JIYUGAOKA in Tokyo, the Waterfront online store, and authorized retailers.

For more information and to explore the Pokeflat Quick, visit the official product page at Waterfront Pokeflat Quick.

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About Waterfront

Founded in 1986, Waterfront has established itself as a leading umbrella brand, selling over 200 million units across various demographics. With a continued focus on functional, cost-effective designs, the brand’s flagship Pokeflat has transformed the umbrella market. The recent corporate rebranding reflects Waterfront's commitment to innovation and customer satisfaction.

Store Information

Waterfront JIYUGAOKA: Located at 1-9-1 Jiyugaoka, Meguro-ku, Tokyo
Hours: 11:00 AM to 8:00 PM
Phone: 03-6421-2108
Website: Waterfront Shop