Automating Business Negotiations: Immedio's Impact on BeStyle Media's Lead Conversion Rates
In a rapidly evolving business landscape, maintaining high conversion rates from leads to successful negotiations is crucial. Immedio, a Tokyo-based company, has recently played a vital role in assisting BeStyle Media, renowned for its tailored job service for housewives and househusbands, in overcoming significant challenges in their business operations. By leveraging its effective negotiation automation tool, Immedio has successfully helped BeStyle Media achieve a remarkable negotiation conversion rate of over 70%.
BeStyle Media operates the popular job portal 'Shufu JOB', which connects individuals who have paused their careers due to life events with enterprises facing a chronic labor shortage. Though the company excelled at acquiring leads through both outbound strategies involving inside sales (IS) and inbound strategies leveraging web advertising, it encountered issues with conversion.
Despite the consistent increase in leads, the combined conversion rate from job postings requests through phone calls and downloads stayed at a modest 12.9%. Specifically, responding to leads during night hours and weekends posed a challenge, leading to the unfortunate loss of potential clients. To maximize the number of negotiations within limited resources, the automation of the negotiation generation process was essential.
Immedio was recognized as the optimal solution to these challenges. Yoshiyuki Hoshina from BeStyle Media's ToB Marketing Unit reflected on what made Immedio the clear choice:
"We considered several tools, but Immedio required less effort in terms of implementation and clearly presented a vision for how it could improve our issues. Despite being new to web customer support tools, we experienced a smooth setup due to weekly meetings with customer success representatives and rapid support through Slack."
Following the adoption of Immedio, BeStyle Media established a negotiation generation flow centered on immediate responses after downloading pricing tables. At the core of this system lies the 'Flowchart Router' feature, which automates follow-up actions after form submission. This tool automatically displays a scheduling modal post-download, successfully securing a high rate of negotiation scheduling (demo reservations).
Moreover, three key customer touchpoints were designed and utilized with Immedio:
This strategic deployment allowed BeStyle Media to efficiently engage previously overlooked potential customers, leading to a substantial increase in job posting request rates through pricing table downloads - soaring from 63% to approximately 70% and maintaining that high standard.
In addition to this success, the automation of lead conversion has also resulted in a reduction of inside sales calling efforts, shortening lead response times and enhancing efficiency.
Looking ahead, BeStyle Media aims to further optimize pop-up initiatives on owned media for even more precise lead generation. Hoshina expressed his hope that features for visualizing data like click rates could be added: "It would be great if we could visualize metrics like click-through rates to refine our approach further."
The organization is planning to develop automated methods for identifying hot leads in conjunction with email campaigns.
Immedio continues to play a supportive role in maintaining high negotiation conversion rates while enhancing the productivity of marketing and sales efforts with limited resources. By scaling with Immedio's technology, BeStyle Media is well-positioned to sustain and maximize ongoing lead generation and negotiation efficiency.
BeStyle Media
Immedio
With the mission of "creating more opportunities for meaningful business meetings," Immedio offers tools designed to increase successful negotiations. It strives to establish a world where creators and users seamlessly connect to foster innovative societal value through imagination and technology.
Background and Challenges
BeStyle Media operates the popular job portal 'Shufu JOB', which connects individuals who have paused their careers due to life events with enterprises facing a chronic labor shortage. Though the company excelled at acquiring leads through both outbound strategies involving inside sales (IS) and inbound strategies leveraging web advertising, it encountered issues with conversion.
Despite the consistent increase in leads, the combined conversion rate from job postings requests through phone calls and downloads stayed at a modest 12.9%. Specifically, responding to leads during night hours and weekends posed a challenge, leading to the unfortunate loss of potential clients. To maximize the number of negotiations within limited resources, the automation of the negotiation generation process was essential.
The Key to Implementation
Immedio was recognized as the optimal solution to these challenges. Yoshiyuki Hoshina from BeStyle Media's ToB Marketing Unit reflected on what made Immedio the clear choice:
"We considered several tools, but Immedio required less effort in terms of implementation and clearly presented a vision for how it could improve our issues. Despite being new to web customer support tools, we experienced a smooth setup due to weekly meetings with customer success representatives and rapid support through Slack."
Achievements Post-Implementation
Following the adoption of Immedio, BeStyle Media established a negotiation generation flow centered on immediate responses after downloading pricing tables. At the core of this system lies the 'Flowchart Router' feature, which automates follow-up actions after form submission. This tool automatically displays a scheduling modal post-download, successfully securing a high rate of negotiation scheduling (demo reservations).
Moreover, three key customer touchpoints were designed and utilized with Immedio:
- - Web Customer Service Cards to encourage downloading materials on owned media.
- - A scheduling modal on the thank you page following the pricing table download.
- - A scheduling pathway via links in the downloaded materials.
This strategic deployment allowed BeStyle Media to efficiently engage previously overlooked potential customers, leading to a substantial increase in job posting request rates through pricing table downloads - soaring from 63% to approximately 70% and maintaining that high standard.
In addition to this success, the automation of lead conversion has also resulted in a reduction of inside sales calling efforts, shortening lead response times and enhancing efficiency.
Future Prospects with Immedio
Looking ahead, BeStyle Media aims to further optimize pop-up initiatives on owned media for even more precise lead generation. Hoshina expressed his hope that features for visualizing data like click rates could be added: "It would be great if we could visualize metrics like click-through rates to refine our approach further."
The organization is planning to develop automated methods for identifying hot leads in conjunction with email campaigns.
Immedio continues to play a supportive role in maintaining high negotiation conversion rates while enhancing the productivity of marketing and sales efforts with limited resources. By scaling with Immedio's technology, BeStyle Media is well-positioned to sustain and maximize ongoing lead generation and negotiation efficiency.
Company Overviews
BeStyle Media
- - CEO: Seibun Ishibashi
- - Location: 32F, Sumitomo Realty & Development Shinjuku Central Park Tower, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- - Business: Job information provision, licensed employment introduction services
- - Website: BeStyle Group
Immedio
With the mission of "creating more opportunities for meaningful business meetings," Immedio offers tools designed to increase successful negotiations. It strives to establish a world where creators and users seamlessly connect to foster innovative societal value through imagination and technology.
- - Founder: Hideki Hamada
- - Location: 4F, Daiichi Akira Building, 1-19-9, Dogenzaka, Shibuya-ku, Tokyo
- - Established: April 1, 2022
- - Website: Immedio
Topics Business Technology）
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