Transformative AI Inside Sales Tool Boosts Business Growth by Enhancing Meeting Scheduling

Transforming Sales Opportunities with AI

In the fast-paced realm of e-commerce logistics, 株式会社immedio has emerged as a game-changer. The company has introduced an AI-powered inside sales tool known as immedio, which is designed specifically to automate the process of scheduling meetings immediately after lead conversions. This innovative approach has been successfully adopted by ディーエムソリューションズ, a key player in the e-commerce logistics sector through their service ウルロジ. The implementation of this tool has resulted in a striking improvement of 165% in meeting numbers.

The Challenge of Inefficiency

Before the integration of immedio, ディーエムソリューションズ faced significant challenges in capturing leads efficiently. With the majority of their meetings originating from inbound inquiries but lacking dedicated inside sales personnel, there was a considerable lag time between lead conversion and scheduling meetings. This gap often caused lost opportunities for securing potential business deals when interest was highest.

Recognizing the urgency of this issue, the marketing team at ディーエムソリューションズ sought a solution that would effectively bridge this gap. The solution came in the form of immedio, which automates the meeting scheduling process immediately after a lead has converted, significantly reducing the lead time.

Selecting the Right Tool

The decision to adopt immedio was influenced by the positive previous experiences that the marketing head, Naoki Fujita, had while using the tool as a user himself. He was particularly impressed with the seamless process of converting leads into meetings right after their conversion. While existing tools offered similar functionalities, they fell short in providing immediate follow-up offers and complex conditional logic. Immedios' capability to engage 'hot leads' effectively made it the clear choice.

Moreover, the financial feasibility of implementing immedio without adding a new inside sales team contributed significantly to their decision. This aspect was evaluated favorably against labor costs, ultimately leading to the successful integration of the tool.

Remarkable Results Post-Implementation

With immedio fully integrated into their workflow, ディーエムソリューションズ has seen dramatic results. The process of scheduling meetings has been streamlined; leads are now converted into meetings almost instantly, an impressive reduction from the previous average lead time of three hours. Sales representatives can now manage schedules with minimal manual intervention, ensuring that no opportunities are missed during periods that were previously challenging, such as holidays or the start of the month.

As a result, more than 90% of new meetings in certain months originate from the immedio tool, enabling the sales team to maximize their acquisition without increasing workload.

Forward Strategy: Strengthening Market Positioning

Looking ahead, ウルロジ plans to leverage the immedio tool beyond just their service site, integrating it into customer engagement activities such as nurturing strategies, outbound efforts, and exhibitions. Their focus is now on strengthening brand positioning within the industry, capitalizing on the impressive meeting acquisition rates.

The automation of the meeting acquisition process through immedio not only enhances efficiency but also provides a stable foundation for building long-term growth strategies. As they continue to evolve their approach, the synergy between technology and sales processes is set to redefine their operational landscape.

For more in-depth insights, read the full case study here: immedio Case Studies.