#United States #New York #Sunscreen #Ultra Violette #bemotrizinol

Ultra Violette Breaks New Ground in Sunscreen Innovation

Ultra Violette, a renowned Australian suncare brand, has made waves with its latest announcement: the introduction of Unblock Screen™ SPF 50, marking the first U.S. sunscreen to include the newly FDA-approved filter Bemotrizinol (BEMT). This launch signifies a landmark achievement not only for the brand but also for consumers seeking high-quality sun protection.

A Bold Step into the U.S. Market

Having entered the U.S. market in 2025 with a curated range at Sephora, Ultra Violette has quickly built a reputation for combining effective SPF with skincare benefits. Their commitment to innovation has continued with the addition of BEMT, a broad-spectrum chemical filter that provides enhanced protection against both UVA and UVB rays while maintaining photostability.

According to Ava Matthews, co-founder of Ultra Violette, the approval of BEMT is a decisive victory for consumers. “It broadens the range of SPF formats available, allows for more elegant, cosmetically pleasing textures,” she states. BEMT has been recognized for its efficiency at lower concentrations, leading to formulas that are less irritating and allow for greater integration of beneficial skincare ingredients.

Bemotrizinol: A Game Changer for Sunscreen

Bemotrizinol represents the first new sunscreen filter added to the FDA's GRASE (Generally Recognized As Safe and Effective) list in over 25 years. This classification aligns it with established mineral filters like zinc oxide. In simple terms, this approval expands the formulation possibilities for sunscreen makers and offers consumers a wider range of effective products.

The significance of BEMT also lies in its lower chemical load, which diminishes the chances of skin irritation. This shift paves the way for sunscreens that are not only protective but also pleasant to apply, which is a testament to Ultra Violette’s focus on user experience.

Unblock Screen™ SPF 50: Tailored for All Skin Types

Designed with acne-prone and oily skin in mind, Unblock Screen™ SPF 50 features a soft-matte finish, combining BEMT with Bix'Activ® to control excess oil and blur the appearance of pores. Additionally, Pentavitin, a plant-derived ingredient, ensures hydration for up to 72 hours, highlighting Ultra Violette’s commitment to nourishing skin without compromising on sun protection.

The product boasts an airy, whipped texture designed for easy application. Its innovative touchless, press-and-play airless jar ensures a mess-free experience, a welcome feature for consumers who prioritize convenience.

Looking Ahead: More Innovations on the Horizon

In early 2027, Ultra Violette will follow up the launch of Unblock Screen with the introduction of Fave Screen™ SPF 50. This ultralight sunscreen, enriched with 5% Bemotrizinol, niacinamide, and vitamins C and E, promises to deliver a brightening effect while seamlessly layering under makeup for a glass-skin finish. This makes Ultra Violette the exclusive brand at Sephora to host two variations of BEMT-infused sunscreens, firmly establishing its role as a leader in the advancing U.S. sun care market.

Availability and Pricing

Starting from August 31, 2026, consumers can purchase Unblock Screen™ SPF 50 from ultraviolettespf.com and Sephora.com, with in-store availability at Sephora locations across the U.S commencing on October 2, 2026. Each unit is priced at an attractive $40.

A Commitment to Changing Sun Care

Founded in 2019 in Australia by Ava Matthews and Bec Jefferd, Ultra Violette’s mission is to redefine how sun protection is perceived, favoring skincare-rich SPF formulations that effectively shield the skin while enhancing its overall appearance. As the U.S. market continues to embrace these innovative products, Ultra Violette remains dedicated to leading the charge in providing high-quality, effective solutions for sun protection.

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