#Japan #Wakayama #JA Town #Agricultural Heritage #Arita Mandarin

Arita and Shimizu Citrus Heritage

Arita and Shimizu, located in Wakayama Prefecture, Japan, are renowned for their rich history of mandarin orange cultivation, dating back over 400 years. The landscape is dominated by stunning stone-walled terraces that not only showcase the farming ingenuity of local growers but have also earned international acclaim. Recently designated as a World Agricultural Heritage Site by the Food and Agriculture Organization (FAO), this area has implemented a unique citrus cultivation system that utilizes its natural environment to produce various mandarin orange varieties. This agricultural method combines innovative storage techniques and effective farming practices to ensure the quality and consistent supply of these delicious fruits year-round.

As the mandarin season is now in full swing, JA Town is excited to offer a selection of premium Arita mandarin oranges through its specialty online shop, "Mikan no Sato Arita". The shop highlights the exceptional quality of these mandarins while also promoting the cultural significance attached to their cultivation. To further engage the public, a special page dedicated to the World Agricultural Heritage has been established on the JA Town website. This initiative aims to educate consumers about the importance of preserving this agricultural tradition and its contribution to sustainable farming practices.

On October 16, 2023, JA Town's official supporter, Manatsu Akimoto, will present a special YouTube segment titled "Yurufuwa Time". The program, which aims to bridge the gap between generations in Japan by highlighting the appeal of "food" and "agriculture," will focus on Arita mandarin oranges. Viewers can expect interesting insights and stories behind this beloved fruit, enhancing the overall appreciation of Japan’s rich agricultural heritage. The program will be available on the "Yurufuwa Channel" on YouTube, airing every Tuesday and Friday at 6 PM.

In conjunction with these festivities, JA Town is hosting an exciting giveaway campaign, "Buy Arita Mandarins and Win MIKAPI Goods!" Running until November 16, 2023, customers who purchase qualifying products will be entered into a lottery to win a set of delightful MIKAPI merchandise, which includes a face towel and a keychain. This delightful initiative not only encourages local shopping but also allows customers to enjoy exclusive products connected to this cultural treasure.

Additionally, consumers can take advantage of the "Kokusho Kokusank Customers Shipping No-Charge Campaign" which runs from October 1 to the end of November. During this period, customers can purchase select items without having to pay shipping fees, as the JA Group will cover those costs. However, shoppers are advised to act swiftly, as the campaign may conclude earlier than planned if a designated order volume is reached.

For more information and to shop for Arita mandarin oranges, visit the shop pages under JA Town, where you will find a plethora of seasonal agricultural products directly sourced from the farms of Japan. The emphasis is on delivering the freshest and highest quality produce while promoting the essence of Japanese culture through food. The JA Town mascot, Jeta, embodies this spirit of connectivity between farmers and consumers, helping to foster greater appreciation of regional specialties across the nation.

Explore the Wonders of Arita Mandarins
Whether you are a seasoned mandarin lover or a curious newcomer, the Arita and Shimizu regions offer a rich tapestry of flavor and history. Join the movement to support local agriculture by purchasing Arita mandarins from JA Town and participating in their exciting campaigns!