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CatalinaRx: Transforming Consumer Healthcare Marketing

Catalina, recognized for its advancements in shopper intelligence and media solutions, has introduced CatalinaRx, a modern healthcare marketing platform tailored for consumer engagement. This innovative solution bridges the gap between pharmaceutical companies and consumers, enhancing communication and awareness in the health sector.

What is CatalinaRx?

CatalinaRx is more than just a marketing tool; it's a comprehensive solution designed to connect pharmaceutical brands, over-the-counter (OTC) products, and health-focused consumer packaged goods (CPG) with consumers. It employs a powerful combination of deterministic purchase data and predictive audience modeling to ensure that marketing efforts are precise and effective.

This groundbreaking network integrates seamlessly with various digital platforms, including Connected TV and online video, creating a full-funnel media strategy that enhances consumer education regarding health products. This ensures that patients receive relevant information when they actively manage their health.

Key Features of CatalinaRx

The most impressive aspect of CatalinaRx is its leverage of first-party data from an extensive shopper database comprising over 400 million IDs. Here are some other highlights of this consumer healthcare solution:

• - Comprehensive Reach: With access to one of the largest retail point-of-care print media networks in the US, CatalinaRx connects with over 150 million unique shoppers across 10,750 retail pharmacy locations.
• - Real-time Targeting: The system employs de-identified prescription purchase data, leading to real-time marketing capabilities that enhance accuracy and effectiveness in targeting the right audience.
• - Incremental Reach: CatalinaRx is built to deliver brand awareness and drive a connection between pharmacy-related therapies and health-adjacent products, fostering a healthier shopping experience.

Benefits of CatalinaRx

Adam Van Beck, Catalina's Chief Revenue Officer, emphasizes that CatalinaRx is designed to offer precise targeting and increased reach for brands. This method leverages data and insights to create tailored marketing messages that resonate with consumers during critical decision-making moments in their healthcare journey.

• - Educational Outreach: By placing personalized messaging at retail pharmacy locations, CatalinaRx enhances consumer knowledge about new or differentiated therapies, making it easier for shoppers to navigate their health options.
• - Support for Retail Interactions: At the point-of-care, the solution fosters relevant and immediate interactions, significantly improving the overall customer experience and responsiveness of marketing efforts.

A New Era of Healthcare Marketing

CatalinaRx is poised to redefine how healthcare brands approach consumer engagement. With its sophisticated data-driven strategies, the platform not only enhances brand visibility but also ensures that consumers have access to vital health information exactly when they need it.

As brands look to navigate the complexities of modern consumer behavior, the timely integration of solutions like CatalinaRx will be crucial in driving growth and fostering deeper connections with consumers.

For those interested in discovering how CatalinaRx can revamp their marketing strategy, Catalina urges potential clients to reach out through catalina.com or email at [email protected].

About Catalina

Catalina continues to lead in shopper intelligence, providing optimized media solutions that personalize every stage of the consumer journey. With operations across the US, Costa Rica, and Europe, the company is committed to maintaining data privacy and consumer trust, delivering over $6 billion in consumer value annually. For more information about the company and its services, visit catalina.com.