Joint Display at EXPO
2025-06-26 02:18:43

Vpon, EDITORS, and Odakyu Electric Railway Join Forces at the 8th Regional Revitalization EXPO

Vpon, EDITORS, and Odakyu Electric Railway Join Forces at the 8th Regional Revitalization EXPO



In July 2025, three companies - Vpon JAPAN, EDITORS, and Odakyu Electric Railway - will participate together in the 8th Regional Revitalization EXPO, held at Tokyo Big Sight. This collaborative effort aims to showcase innovative solutions for revitalizing local communities and addressing regional challenges. The expo, which takes place during the Municipal and Public Week 2025 from July 2 to 4, serves as a prominent platform for government officials to learn about successful initiatives and partnerships that encourage local growth.

Overview of the 8th Regional Revitalization EXPO



The 8th Regional Revitalization EXPO focuses on the effective revitalization of local governments and offers solutions to prevalent issues faced by regional societies. Attendees, including representatives from municipalities and public organizations across Japan, will be exploring various case studies and advanced efforts presented at this exhibition. This comprehensive event emphasizes collaboration, showcasing diverse approaches to economic stimulation, tourism promotion, talent development, and inbound strategies.

  • - Event Name: Municipal and Public Week 2025 (8th Regional Revitalization EXPO)
  • - Dates: July 2 (Wed) – July 4 (Fri), 2025, from 10:00 AM to 5:00 PM
  • - Venue: Tokyo Big Sight, Halls 1-4
  • - Organized by: RX Japan
  • - Exhibition Space: Booth 4-14 at the 8th Regional Revitalization EXPO

Focus of the Joint Display



The primary goal of this joint exhibition is to present a series of projects targeting the utilization and development of regional assets alongside talent cultivation, rooted in the collaborative efforts established in Kurayoshi City, Tottori Prefecture, since 2022. This collaboration emphasizes the importance of discovering local resources while fostering human resources to support industrial growth. Attendees can expect to witness a multifaceted approach combining industrial innovation, digital integration, and support for sectors like agriculture and tourism. The insights garnered from these projects aim to inspire municipalities and local stakeholders nationwide.

Specific Initiatives in Kurayoshi City



Since 2022, EDITORS, Odakyu Electric Railway's innovation lab - iFLATs, and Vpon have been actively working in Kurayoshi City to revive and promote its unique charm, while also developing sustainable urban growth through talent acquisition and industry support:

  • - Vpon focuses on leveraging inbound tourism potential through data utilization, marketing support for international visitors, and the establishment of robust data infrastructure.

  • - EDITORS plays a crucial role in visualizing local assets. They have edited and published a book named 'Kurayoshi Bon' and developed the web content platform 'LABPARK KURAYOSHI', which articulates and systematizes the stories and attractions of Kurayoshi.

  • - iFLATs conducts various programs targeted at local residents. This includes a lodging-based talent development initiative called 'iVision Session', surveys on community satisfaction, and collaborative projects with younger generations through the 'Bae Lab'.

Recent Publications



In November 2023, the book 'Kurayoshi Bon' was published, delving deeper into beloved local businesses and exploring the region's history through thorough interviews, enabling readers to appreciate the cultural richness of the area. The publication also highlights local personalities, revealing the significance of culture embedded within the community.

Implementation Outcomes


  • - 2022: Conducted iVision Sessions for talent development in July and September; executed community satisfaction surveys.
  • - 2023: Launched the 'Kurayoshi Yoshi Project', which involves workshops to nurture future local leaders through the iVision Session, and provided citizens of Kurayoshi with practical digital skills via a digital education initiative. Initiated programs like the 'Bae Lab', producing engaging advertisements on the Odakyu line in collaboration with local high school students. Edited and published Kurayoshi Bon. Implemented a virtual initiative to recreate Kurayoshi's tourist attractions as 3D visuals for online analysis and outreach.
  • - 2024: Continuation of iVision Sessions; supported the establishment of a corporation dedicated to local development by former participants; conducted social trend research and proposed solutions to regional businesses. Also scheduled is a Kurayoshi Festival in September, centered around community involvement.

About Vpon



Vpon is a leading cross-border digital transformation company concentrated in Asia. Leveraging its proprietary AI technology and data capabilities, Vpon strives to foster business growth across borders. Vpon’s Japanese entity is committed to promoting inbound tourism and supporting overseas expansion with its digital marketing solutions. The company collaborates with over 200 municipalities and private enterprises and aims to create a market of ¥50 trillion in the Cool Japan initiative, hosting the Cool Japan DX Summit.

Company Profile

  • - Name: Vpon JAPAN Co., Ltd.
  • - Headquarters: 3-15-7 Sendagaya, Shibuya, Tokyo
  • - CEO: Yoshitaka Shinohara
  • - Business Activities: Big data analysis via proprietary AI technology, smartphone advertising platform, inbound and outbound marketing support, DMP construction, and administration of the Cool Japan DX Summit.
  • - Established: June 2014
  • - Website: Vpon


画像1

画像2

画像3

画像4

画像5

画像6

画像7

画像8

Topics General Business)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.