#United States #Performance Brokerage Services #Dubuque #McGrath Harley-Davidson #John Jennerjohn

Sale of McGrath Dubuque Harley-Davidson

Performance Brokerage Services, recognized as North America's leading dealership brokerage firm, recently completed the sale of McGrath Dubuque Harley-Davidson, a well-established motorcycle dealership located in Dubuque, Iowa. The sale was finalized on September 18, 2025, with Mike and Pat McGrath passing on ownership to local riders John Jennerjohn and Brody Meier.

A New Chapter for Local Riders

John and Brody, both lifelong riders with strong ties to Northeast Iowa, have made a significant move by acquiring this dealership. Their intention is to honor their roots and enhance the presence of Harley-Davidson enthusiasts in the region. This sale allows them to expand their business operations as they also own Iron Hill Harley-Davidson in Waukon, Iowa. With the purchase, they are set to continue the legacy of McGrath Dubuque Harley-Davidson, which will now be renamed Key City Harley-Davidson.

The Historical Significance of McGrath Dubuque

Situated along the scenic banks of the Mississippi River, McGrath Dubuque Harley-Davidson is strategically located at the convergence of Iowa, Illinois, and Wisconsin, making it a pivotal hub for motorcycle enthusiasts. The dealership is housed in a modern facility that spans 53,948 square feet and features architectural elements that reflect the historic charm of the city's Millwork District.

With its rich history and dedicated customer base, the dealership has played a crucial role in fostering the motorcycle community in the Tri-State Area. The new owners aim to retain that community spirit while bringing fresh ideas and renewed enthusiasm to the operation.

Performance Brokerage Services' Role

Performance Brokerage Services has garnered a reputation for its expertise in dealership buy-sell transactions, having facilitated nearly 400 transactions in the past five years. The team comprised of George C. Chaconas, Senior Partner, Courtney A. Bernhard, Partner, and Juan C. Pardo, Partner of the Harley-Davidson Powersports Division, served as the exclusive sell-side advisors in this transaction. Their commitment to supporting dealership owners through the sale process showcases their role as trusted experts in the industry.

The brokerage firm employs a unique approach that offers complimentary value estimates without upfront fees, guaranteeing a success fee only after the deal is closed. This model ensures that clients receive the utmost attention and value throughout the selling process.

Future Prospects

As McGrath Dubuque transitions into Key City Harley-Davidson, the new proprietors are dedicated to maintaining the same operational location at 145 North Crescent Ridge in Dubuque, Iowa. With their deep-rooted love for motorcycles and understanding of the local market, John and Brody are poised to lead the dealership towards a thriving future.

For anyone interested in following the developments at Key City Harley-Davidson or learning more about Performance Brokerage Services, further information and updates will be available on their respective websites. This transaction not only symbolizes a new beginning for the dealership but also a commitment to the racing spirit and motorcycle culture that defines the community.

In conclusion, the sale of McGrath Dubuque Harley-Davidson marks a significant milestone in the regional dealership landscape, and under the stewardship of local riders, it is sure to continue its legacy within the motorcycle community.