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WillowWood's Rebranding Triumph

WillowWood, a prominent name in the prosthetics industry, is thrilled to announce that its latest rebranding initiative, executed in collaboration with the creative agency DD.NYC, has received the esteemed Gold Anthem Award in the Product and Innovation category. This award, recognized for spotlighting transformative projects that promote social impact, underscores WillowWood's dedication to redefining the prosthetic experience through innovation and compassion.

The Vision Behind the Rebranding

The winning rebrand, which was unveiled at the Anthem Awards held on November 19, 2024, is more than a cosmetic update; it symbolizes WillowWood’s ongoing mission to enhance the lives of individuals who rely on prosthetics. According to Mahesh Mansukhani, CEO of WillowWood, “This recognition validates our commitment to empowering users through cutting-edge technology and heartfelt care.” He emphasized that the partnership with DD.NYC was instrumental in crafting a brand identity that honors the company’s legacy while setting the stage for future advancements.

Through a meticulous design process, DD.NYC and WillowWood's teams combined contemporary aesthetics with an innovation-driven philosophy. The rebranding features a revamped logo, a vibrant color palette symbolizing energy and movement, and a new website designed for optimal user experience.

Anjelika Kour, Creative Director at DD.NYC, remarked, “We aimed to encapsulate the essence of WillowWood's commitment to enhancing lives through innovation. The final design is not only visually appealing but also resonates with the values of mobility and resilience.”

Standing Out in Global Competition

The 4th Annual Anthem Awards attracted over 2,300 submissions from 44 countries, showcasing the wide-reaching impact and relevance of the projects involved. With a rigorous review process involving jurors from various fields, WillowWood's rebrand distinguished itself in terms of creativity and social contribution, illustrating its unwavering dedication to advancing prosthetic technology.

WillowWood’s new brand identity encapsulates its proactive approach to inclusivity and innovation, catering not just to users but also to clinicians who support them. The Gold Anthem Award serves as a beacon of WillowWood's reputation as an industry leader that champions positive change.

Continual Commitment to Improvement

For more than 117 years, WillowWood has made significant strides in prosthetic solutions, developing products that not only provide comfort and functionality but also enable individuals to lead active lives. Its portfolio includes sophisticated products like the Alpha® family of liners, the META® footwear, and the LimbLogic® vacuum system, ensuring that users can maintain mobility and independence.

The rebranding is a strategic move to further amplify WillowWood’s impact in the prosthetics field and to inspire hope in users facing the challenges of limb loss. The award-winning rebrand speaks volumes about the company's dedication to harnessing advanced technology and innovative thinking to develop unparalleled prosthetic solutions.

Explore More

To delve deeper into WillowWood's groundbreaking rebrand, discover their mission, or learn about their innovative products, visit willowwood.com. Similarly, for insights into DD.NYC's array of industry-changing projects, check out dd.nyc.

As WillowWood strides confidently into the future, it remains steadfast in its commitment to enhancing mobility and quality of life for prosthetic users around the globe. The Gold Anthem Award stands as a testament to the impactful work being done in the realm of prosthetics and social change.