#USA #Princeton, NJ #Hoot Health #Patient Education #Premium IOL

Hoot Health Automation Enhances Patient Education for Ophthalmology Practices

Hoot Health, Inc., a pioneer in medical marketing automation, has recently unveiled Hoot Ophthalmology, a revolutionary platform designed specifically for cataract surgeons. This innovative tool aims to significantly enhance the patient education process, particularly targeting the conversion rates for premium intraocular lenses (IOLs), which often yield better vision outcomes for patients.

The Importance of Patient Education

Each year, ophthalmologists carry out countless cataract surgeries, yet a troubling trend persists—only a fraction of patients opt for premium IOLs. This choice is critical, as selecting these advanced lenses means improved visual acuity and enhanced quality of life for patients. The lack of understanding about these options can lead to inferior outcomes and lost revenue opportunities for medical practices.

Bob Miglani, CEO of Hoot, emphasizes that the goal of the new platform is to tackle the pervasive issue of patient under-education prior to their evaluations. By providing patients with clear information through automated methods, it fosters trust and eases the conversation surrounding IOL options.

How Hoot Works

The Hoot platform initiates educational campaigns as soon as a patient schedules a cataract evaluation or submits an inquiry through a medical practice’s website. This includes a sequence of three short, personalized videos, each branded by the doctor, that patients receive before their appointments:

1. Understanding Cataract Surgery: This video outlines how cataracts impact vision and the process by which surgery restores clarity.
2. Exploring Lens Options: This segment details what premium IOLs are and how they provide superior vision compared to standard lenses.
3. Preparing for Your Evaluation: In this video, patients learn what to expect from their cataract surgery consultation and tips to maximize the appointment.

Each video utilizes AI-driven insights to tailor content according to the patient's understanding level, delivered directly either via email or text. Moreover, featuring the patient's own surgeon in these videos cultivates a meaningful connection, enhancing patient confidence when making treatment decisions.

Positive Impact on Practices

The introduction of Hoot has yielded promising results for practices that have integrated the platform into their workflow. Key benefits reported include:

• - Higher conversion rates for premium IOLs, resulting in increased revenue.
• - Improved patient satisfaction as individuals feel more prepared and informed.
• - Reduced consultation times in the office, allowing staff to streamline operations.
• - Creating a relaxed environment where patients can confidently engage in discussions about their options.

Dr. John Kung, an ophthalmologist and advisor to Hoot, states, “Hoot is set to transform the dynamics of premium lens discussions. It empowers both patients and their family members by enhancing their understanding before appointments, which not only smoothens the consultation but also enhances patient trust in their healthcare providers.”

Experience Hoot at ASCRS 2025

Hoot Health will showcase this groundbreaking technology at the ASCRS Annual Meeting, scheduled from April 25 to 28 in Los Angeles. Attendees are encouraged to visit Booth #729 for live demonstrations and to create a personalized two-minute video on-site. For those unable to attend the event, live demos can be scheduled via www.gethoot.com.

About Hoot Health

Hoot Health is at the forefront of patient education and marketing automation tailored for specialty healthcare. Catering to fields such as ophthalmology, dermatology, and mental health, it assists healthcare providers in attracting, educating, and converting patients into high-value care. By revolutionizing how medical practices engage with patients, Hoot aims to elevate healthcare experiences across the board.