Projected Growth in Patient Experience Technology Market to Reach $1.16 Billion by 2030 with 11.8% CAGR

Projected Growth in Patient Experience Technology Market

The global Patient Experience Technology Market is on an impressive trajectory, projected to expand from $0.59 billion in 2024 to a remarkable $1.16 billion by 2030, with a formidable compound annual growth rate (CAGR) of 11.8%. This growth is significantly fueled by the increasing focus on value-based care, regulatory requirements pertaining to patient experiences, as well as the incorporation of advanced technologies like artificial intelligence (AI) and big data analytics that optimize clinical workflows.

Demand for Enhanced Patient Engagement

As healthcare evolves, so does the need for sophisticated digital tools that facilitate patient engagement. The segment dedicated to software is anticipated to be the dominant force in this market during the forecast period. This surge is primarily attributed to the rising adoption of innovative digital solutions that aim to enhance both patient interaction and streamline healthcare operations. These software solutions come in various formats, including on-premise, cloud-based, and hybrid models, providing healthcare organizations with the flexibility and scalability they require.

Key elements driving this growth include AI integration and interoperability features that allow for real-time insights and the customization of patient experiences, ensuring smooth coordination across multiple healthcare interactions. Furthermore, the need for greater transparency and efficiency in patient communication among healthcare payers is expected to foster substantial growth in this sector.

North America’s Leading Role in the Market

Geographically, North America is projected to maintain a dominant presence within the Patient Experience Technology Market. This region's leadership can be attributed to its well-developed healthcare infrastructure, high levels of digital literacy among both medical professionals and patients, and the significant financial investments directed toward patient-centric care solutions.

A clear illustration of this trend is the adoption of innovative patient experience platforms by major hospitals and healthcare systems. As these institutions seek to improve patient engagement and operational efficiency, they are increasingly turning to advanced technologies. For example, in July 2025, Cedars-Sinai implemented an AI-powered virtual care platform, CS Connect, which automates processes such as patient intake and symptom assessment, ultimately enhancing patient access and alleviating administrative burdens.

Similarly, Ellipsis Health raised $45 million in June 2025 to accelerate the development of its AI-driven platform, Sage. This platform focuses on maintaining patient engagement between clinical appointments, thereby supporting medication adherence and providing vital discharge instructions. Such innovations are indicative of how the integration of AI into patient experience technologies is revolutionizing care delivery and making significant strides in enhancing patient satisfaction.

Major Players in Patient Experience Technology

Leading organizations in this burgeoning market include Press Ganey, NRC Health, and Medallia Inc., among others. These companies are at the forefront of providing solutions tailored for patient experience management, each harnessing AI technologies to glean insights from patient feedback and optimize service delivery. Press Ganey, for instance, serves over 41,000 healthcare facilities, offering a range of performance analytics and strategic advisory solutions designed to enhance patient care.

NRC Health creates experience management solutions that utilize AI to analyze feedback and help healthcare organizations improve service delivery effectively. With tools such as nQuire, they enable providers to discover actionable insights from patient data, thereby fostering personalized and human-centered care.

Medallia Inc. stands out by offering a comprehensive experience management platform that unifies various feedback sources into actionable insights, allowing hospitals to close feedback loops and enhance patient engagement.

Conclusion

The evolution of the Patient Experience Technology Market represents a critical shift in how healthcare providers address patient needs and expectations. With key factors such as regulatory mandates, the integration of AI, and a growing demand for innovative engagement solutions driving this growth, the patient experience landscape is set for a dramatic transformation. Investment in technology that enhances communication and operational strategies will not only be vital for market players but will also lead to improved patient outcomes across the entire healthcare spectrum.